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cdcmpro
Internet, most important source of Information in 2010 - http://www.mediagu.com/media...
According to Pew Reasearch Center for the People & the Press, the web is bec0ming the most important source of information in the US, with a growth of 17% in the last year. This shows how people are changing their way to read news, giving thanks to the web the opportunity to reach more information sources in less time. Traditional media should think about this. - cdcmpro
cdcmpro
Using Facebook to Promote our Blog - http://www.mediagu.com/social-...
Facebook is useful not only to help us promote our company and our products, but can also be very helpful in giving our blog more visibility and page views. Using the tools provided by Facebook, a blogger can highly increase his page views by just spending five minutes configuring the tools. - cdcmpro
cdcmpro
Looking at how italian politicians are using Facebook - http://www.mediagu.com/web...
Monday we looked at how Italian Public Administrations are using Twitter, today it’s time to take a look at how italian politicians are using Facebook. What we see is that about a half of them are really interacting with comments and users on their profiles, and many of them are not even updating institutional pages. - cdcmpro
cdcmpro
Gazzetta dello Sport launches pink meteorites in the biggest italian squares - http://www.mediagu.com/comunic...
The latest campaing for the italian newspaper Gazzetta dello Sport bridges the two worlds, online and offline, with a very strange message. Pink meteorites are spread around italian squares and users are invited to share on the new Gazzetta website the meteorites’ locations, using Facebook and Foursquare. It’s a way to bring more enthusiastic fans on the Gazzetta Facebook page and to have online people notice the brand offline - cdcmpro
cdcmpro
Italian Public Administration doesn’t understand Twitter’s Potential - http://www.mediagu.com/web...
The Italia Public Administration seems not to understand the potential of Twitter. Twitter is a fast and easy way to update people about their cities and what’s going on there, and Public Administrations could get a better relationship with citizens, if they would just try to use better these new media. Sadly, it seems that many Public Administrations don’t use Twitter as it could be used to get the maximum out of it. - cdcmpro
cdcmpro
Report: Teens are not very interested in Facebook Brands - http://www.mediagu.com/web...
Brands are trying every day to improve their presence on Facebook and other Social Network, but at the same time, it seems that teenagers are not really interested in interaction with the brands on Facebook. The main problem seems to be brands are not really listening to users, and maybe we could solve the problem working on a better understanding of our users, being the first to encourage interaction. - cdcmpro
cdcmpro
Social Network: Nasce BrickLi.me, dedicato ad appassionati di LEGO - http://www.mediagu.com/web...
BrickLi.me è il Social Network creato da Jason Forthofer, dedicato ai fan dei mattoncini LEGO. Un esempio di come l'affezione verso un marchio possa creare maggiore visibilità per il marchio stesso, senza che questo intervenga nel processo. - cdcmpro
cdcmpro
Foursquare and American Express Partnerhip for SXSW - http://www.mediagu.com/web...
A new partnership is coming for Foursquare, and this time it’s with American Express, starting with SXSW in the next days. This is just a beginning, since the two platforms aren’t really integrated and now it involves some user’s action, but in can be the start point for a new form of mobile payments. - cdcmpro
cdcmpro
Using Instagram to have a better relationship with Users - http://www.mediagu.com/web...
Brands seem to see Social Networks just like another channel to promote themselves, forgetting that this tools can provide them with a new way to communicate and gain a relationship with users. Sharing pictures can make your company seem more “human”, and customers will be more interested with interactions with such kind of company. - cdcmpro
cdcmpro
How Search and Social Media are Affecting the Buying Process - http://www.mediagu.com/media...
A recent research shows how users are using the Internet to take decisions about products to buy. At first, they use search engines to find general informations about the product, but in a second time, users will try to find other users’ reviews about the products they’re thinking about. It’s becoming more and more important for brands to be active on social media, to be able to answer questions and to be able to find solutions for problems our products may have. - cdcmpro
cdcmpro
Moderating a Facebook Fan Page, Sometimes it’s Necessary - http://www.mediagu.com/web...
Sometimes people think having a Facebook Fan Page is easy. Two minutes to create the page, then import your blog posts into the page, and you’re done. But the recent events on the Mini USA Facebook Fan Page show that brands should never stop checking their users updates on the page. Now, when you go to see the Mini USA Fan Page, you will see a user promoting the class action against the brand, and the brand doesn’t even comment on that. And this is bad for the brand’s reputation. - cdcmpro
cdcmpro
Google declares war to Content Farms - http://www.mediagu.com/media...
Content Farms are disturbing for users. They always come up as first pages in the search results, and the information we are looking for becomes often more difficult to get. Recently, Google decided to take a position and to actively fight those kind of websites, that will be negatively addressed by the new Google algorithm. This means that web sites will have to be written by professionals who know how to create original content, and that users will be able to find the information they seek faster. - cdcmpro
cdcmpro
CREATIVI DIGITALI – CDCM Pro e Wellness Party sposano l’unconventional - http://www.mediagu.com/info...
CREATIVI DIGITALI – CDCM Pro® è diventata ufficialmente partner di Wellness Party, una realtà che va al di là del semplice evento. CREATIVI DIGITALI – CDCM Pro®, partner di Wellness Party, “sposa” in pieno la filosofia unconventional di Wellness Party curando gran parte della comunicazione online. - cdcmpro
cdcmpro
Wellness Party: il benessere incontra il business - http://www.claudiochieppi.it/...
Manicaretti Catering & Banqueting e lo chef Claudio Chieppi sono partner di Wellness Party e si occuperanno di organizzare e seguire tutta la parte relativa al catering e alle degustazioni. - cdcmpro
cdcmpro
Facebook’s New Like Button may Change your site’s popularity, in a good way - http://www.mediagu.com/web...
In the past days, Facebook rolled out a new update on its like button. Now it behaves like the “share” button, and puts a well visible link on the user’s profile page, giving the liked page more visibility than before. This may change (for the best) your site’s visibility. But what if users will now think liking a web site is more “important”? Will they be more careful before clicking on the button? It will be interesting, in the next days, checking out our site’s access statistics to see in which way things will change. - cdcmpro
cdcmpro
Twitter is good for having visibility, but being too much aggressive can be bad - http://www.mediagu.com/web...
Many people think Twitter is a great place to get visibility. You can usa hashtags to be found by users, and this is very powerful. But be warned, being too much aggressive, like Kenneth Cole in the tweet in the above screenshot, can harm your reputation. Some hashtags are somehow “reserved” to important news, users use them to keep themselves up-to-date with the news, and finding such a tweet in the stream can be annoying. The will be reactions, and those reactions are not good for the brand’s reputation. - cdcmpro
cdcmpro
Ambient Marketing sulle Gambe ad Auckland - http://www.mediagu.com/comunic...
Il posto migliore per posizionare pubblicità di shorts sono probabilmente proprio le gambe delle donne, una curiosa idea dalla Superette di Auckland. - cdcmpro
cdcmpro
How users use Mobile technologies while shopping - http://www.mediagu.com/media...
The above infographic shows how users are using their smartphones while doing their shopping. Through the use of Social Networks and mobile applications, users can now get more accurate information about products and available discounts in their area, and get better offers for the products they need. On the other hand, retailers have a new communication channel to reach their audiences. - cdcmpro
cdcmpro
A new game in Italy: moving biscuit packages to create writings - http://www.mediagu.com/vario...
There's a new game on italian Social Networks. It involves moving the popular Mulino Bianco biscuit packages to create writings. Barilla didn't have part in this game, and packaging is the same since years, but in these days Mulino Bianco will increase its visibility just thanks to this game, made by users who just want to have some fun at the store. - cdcmpro
cdcmpro
Social Media Manager: it’s a hard job - http://www.mediagu.com/web...
People usually think a Social Media Manager is someone who simply sits at his desk, spending time having fun on the Internet. The image above shows you what a typical day in the life of a Social Media Manager really looks like. Managing a brand’s online profile is not easy. The Social Media Manager has to be in almost contant contact with his customer, to give the image the customer wants to the online public, and since Internet never really sleeps, the working hours of a Social Media Manager are not the usual “office hours” people are used to. Because, online, also brands have to be always ready to answer customers and interact with them. - cdcmpro
cdcmpro
The Social Break-up: Users are interrupting their online relationships with brands - http://www.mediagu.com/web...
It seems to be almost over. People are starting to be more selective in following and lliking brands on Social Networks. The problem can be in the brands’ online behaviors, not enough engaging for the users to make them think it’s worth following the brand’s activities. Maybe we should start to think more about how to really engage people, posting more quality content. - cdcmpro
cdcmpro
Hire a Blind, Three Videos Show you Why you Should - http://www.mediagu.com/comunic...
To help blind people find a job and promote hiring of these people, the Norwegian Association of the Blind and Partially Sighted published three commercial videos, which show you (with irony) three reasons why hiring a blind person could be good for you. The videos make some fun about the situations that could arise when a blind person works in your office. - cdcmpro
cdcmpro
How Colors can Affect Purchases - http://www.mediagu.com/vario...
An interesting infographic shows us how different colors can affect users visiting our shop or website. Since visual appearance is what impacts the most on the users’ decisions, it is very important for us to wisely choose the colors that will be in our stores or website, to transmit visitors the right feelings. - cdcmpro
cdcmpro
Business With Social Network, six books to learn how to boost your company image online. - http://www.mediagu.com/web...
How to make Business With Social Network is a collection of six books available with the italian newspaper Il Sole 24 Ore. The aim of those books is to teach users and businesses how to increase their online popularity and gain the maximum out of social media presence. - cdcmpro
cdcmpro
iButterfly Coupon. Catch Coupon Codes like Butterflies - http://www.mediagu.com/media...
iButterfly Coupon is an application develped by Japan’s Mobile Art Lab (branch of Dentsu Inc.), which enables users to see and catch butterflies in Japan, through their iPhones and Augmented Reality. Butterflies are not only nice in the collection, they can be coupon codes, that users can exchange with their friends, or use. Thanks to this kind of applications, users will be aware of discounts and can get to know new shops, led there by the coupon codes they own. - cdcmpro
cdcmpro
Ikea stores are built like mazes, to trap customers inside - http://www.mediagu.com/comunic...
The first time you visit an Ikea store, you can find yourself almost lost inside it. It’s big, and if you try not to follow the trail, it’s easy to end up at the beginning. By following the trail, you can see the furniture built into different room combinations, and alongside the rooms, you can find smaller products, more likely to be picked up. Ikea’s strategy is simple, the stores are designed to keep you inside for long time, showing you the same things arranged in many different ways. - cdcmpro
cdcmpro
Walmart CrowdSaver on Facebook - http://www.mediagu.com/web...
Facebook is a great platform to discover new interaction ways for businesses and their users. It’s not limited to Fan Pages and Facebook Deals, and Walmart shows us how a simple application (called CrowdSaver and inspired by the popular site Groupon) can both help people in buying products with discounts and help the company get more visibility thanks to Facebook’s viral mechanism. - cdcmpro
cdcmpro
Guerrilla Marketing for Free Wireless in Italy - http://www.mediagu.com/media...
This month’s edition of the italian Wired magazine promotes an initiative that wants to take Free Wi-Fi connections in 150 italian squares. This saturday, in Piazzale Cadorna, the first italian square with the free wireless connection brought by Wired, the guys of GUerrilla Mktg decided to exchange the plate with the name of the square with a name suggested by the magazine: Wired Square. - cdcmpro
cdcmpro
WhaiWhai: An Italian Example for Unconventional Traveling - http://www.mediagu.com/web...
Traveling is not always an engaging experience. Most of the time you’re walking in a city you don’t know, taking pictures without being always able to remember why you took the picture and what it represents. WhaiWhai, created in Italy, offers you the opportunity to play while visiting a new city, discovering secrets and solving riddles, taking back home a new and more engaging traveling experience. - cdcmpro
cdcmpro
HTML5 Banner Ad on the New York Times web site is an iPad Game - http://www.mediagu.com/media...
Banner advertising is boring, and since iPad doesn't support flash, it is very difficult to create interactive advertising that can be visible from the iPad. The Digital Marketing Agency Glow Interactive created a very good example of using new technologies for advertising, with a banner ad that is visible with the iPad on the New York Times web site. With this ad, the user can drag a screen on the page, revealing keywords which lead to new videos and content. With this kind of banners, users can forget they're viewing an ad, and will be concentrated in searching for new keywords, unlocking new content, like if it was a game and not just an ad. - cdcmpro
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