"Maybe my disappointment was a sneaky ploy to motivate people to go download the app. If so, it didn't work. :-) That said, my take on why the numbers are what they are: 1. Not everyone needs this kind of information away from their desk, plus many people generally spend most of their time with a lot of the same people. I don't have the stats to back it up, but would wager that the field has a much higher adoption rate than the product organization. 2. All that extra password entry probably detracts from some of the friendliness that might make someone more strongly recommend it. It's certainly a deterrent to more active use with some of the connect/oratweet related features. 3. The installation process isn't as simple for Enterprise apps as it is for App Store downloads. It requires a little more thought and effort to locate, download, unzip, and install via iTunes than to do a one-click install through the app store over-the-air. 4. I find that many enterprise users sync with iTunes..." - Clayton Donley