Rational Arguments -- Evidence Is Only Part of the Story | Smart Journalism. Real Solutions. | Miller-McCune Online Magazine - http://www.miller-mccune.com/health...
Awesome article, contains many great anecdotes, and quotes such as: "it’s not the evidence, stupid — it’s the narrative" "whatever I believe, I believe it simply because it’s true,” “There’s this common assumption that we’re just going to educate people about the facts, and then they’re going to make use of them, but that’s not how people process information — they process it through their existing beliefs, and it’s hard to override those beliefs.” "‘I don’t want knowledge, I want certainty!” "Presenting people with facts in conflict with their belief spurred them to re-examine all the reasons they’d held this belief in the first place, and this process of remembering served to reinforce the initial belief, despite the contrary evidence" "Science works in data and statistics, but medicine is made up of stories" "Yet it’s not enough to weave the facts into a story. To take hold, evidence-based messages must also meet the human need for comfort and empowerment."
- César Sánchez