Adding the FriendFeed Comments Plug-in to my blog so you guys can comment through FF. - Carlos Granier-Phelps

http://www.mediaweek.com/mw... Jordan Bitterman, senior vp, media at Digitas, says that as the Big Four networks take small steps like sprucing up their Web sites and tinkering with ad-frequency models, pure-play digital vendors are blowing past them. "Broadcasters are making incremental moves and the market is ready for exponential moves," he says. "What's missing so far is original digital content. - Carlos Granier-Phelps