Andrew Cherwenka

But if Like really means Like, the number of Likes or any other similar social - Andrew Cherwenka

To maximize your organization'ssocial mediaeffectiveness,heres a set of fifty questions. Depending on where your organization is along the social media adoptioncurve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. - Andrew Cherwenka

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there... ...and here are 101 examples of social business return on investment, roughly... - Andrew Cherwenka

A list of the top blogs in the Marketing category based on 20+ different factors including RSS membership, Number of incoming links, social media, monthly visits. - Andrew Cherwenka

The agency today announced the appointment of Marcia Thompson as VP, director of project management, and three others. - Andrew Cherwenka

Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you. - Andrew Cherwenka

Strategy - When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentionsand closing sales. Learn five ways to build a data-driven marketing culture that'll help... - Andrew Cherwenka

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