In another study by Proctor & Gamble, Yahoo and SEMPO shows that half of all internet users that went to consumer packaged sites did so through search. These searchers, who are on average younger, more affluent, well educated and female, have shown that t - Chet Gulland
Some 37% of people who have purchased at least one digital magazine said that they were more likely to read an ad in digital format than in print. And almost half said that they found ads on screen more appealing than their analog counterparts. - Chet Gulland