And I'm a Mac guy. Most of the commentary I've seen about the spot miss the point. - Chris Baskind

I'm a PC gal and I didn't get it - Lindsey is Fierce!

I guess I'm not the target audience. I didn't get it either. - Alan Le

I guess it's aimed at Mac users, Lindsey, lol - Josh Haley

Oh . . . then um. How does this make a Mac user want a PC? - Lindsey is Fierce!

Crispin/Porter, the agency doing the work is always unconventional (think of that weird Burger King). They get under your skin and hang out in the back of your brain. - Sprague D

I'm a Mac user and I certainly don't get it. Sure it sticks in your head, but it does NOTHING to tell me why Windows is cool, or why I would want to buy Microsoft products other than that future products may be "moist and delicious". - Thparqui, totally a fake

Bleh. I love Seinfeld and I love Bill Gates in that awkward, unintentional way of being funny but this was pretty much terrible. Lots of potential that just fell flat. - Robert DeBord

These are all the sort of comments Microsoft used to make when criticizing Apple marketing: "It's not selling anything!" Actually, it is. - Chris Baskind

Committed Mac users are not the target of the campaign. The cost to convert a Macbot would be prohibitive. I'm guessing their aim is to blunt churn by redefining the brand. - Sprague D

I'm gonna sit out the McCain speech -- I already know what he's selling -- and put some thoughts together for my blog. Then you can all come and tell me I'm an idiot. It'll be up soon. ;-) - Chris Baskind

Alright, fire away: http://chrisbaskind.com/2008... - Chris Baskind

Windows is like an old comfortable shoe? - Louis Gray

Vista is an inflexible, uncomfortable shoe :P - Johnny Worthington

agree! - Morgan

Where can I see this/ - Kyle Lacy

No, it's not. "Quirky" and "off-beat" are fine. But it's awkward in a way they didn't intend, and just doesn't work. The jokes are safe, flat, and pedestrian even for Seinfeld. - Dean Terry

I wondered about that at first, Louis. And maybe the subliminal is there. But I think the setup is primarily to juxtapose Seinfeld and the iconic image of Microsoft, Bill Gates. They even cashed in a bit on the old geeky Gates cred with photo on the goofball Clown Club card. - Chris Baskind

this is clearly the opening act of something larger... i'm going to wait and see how this pans out before passing judgment. - Chris Hollander

Not bad! I love the Ad company that did this.. They are also behind the Burger King stuff - Kyle Lacy

I reckon it's fairly good too. The ad's not meant to make sense. Not focussing on the products has got to be the best way for Microsoft to begin to re-engage with people and rebuild their 'position' in the market. They've got a lot of rebuilding to do -- best not name products (and evoke old memories) too early in the play. - Richard Crocker

Will an ad strategy change the company? Or does it take more? Like a culture change. - Andrew Warner

An ad campaign won't fix a broken distribution network, or staffing problems, or a host of other things which damage companies. They can help to change attitudes toward companies, and those attitudes may also include those of employees. I don't think the intent of this first spot is so grandiose, however. - Chris Baskind