I wish advertisng was irrelevant - at least the 50% that doesn't work but that you still pay for ;-) - Scott Moskowitz

@Scott. The old attributed John Wanamaker quote (i.e., 50% of advertising is wasted, just don't know which 50%) is increasingly irrelevant esp considering the move to more accountable ad spend online, etc. - Dave Martin

@dave actually with proliferation of channels wannamaker got it right (love the Philly store) ... the willingness to pay window has shrunk dramatically ... if you are correct there is no success with google text? but they still cannot *account* for youtube as a money loser (still viacom must believe there is value in IP addresses, no?) ... respectfully, I have spent a long time chasing that tail & we can discuss at your leisure (see http://www.bluespike.com) ... Squeeky wheels get the oil & pay-out - Scott Moskowitz