as often as I can, I link like a madman. Seems fair. - Dan Morrill AKA Techwag

I tend to look for bloggers and alerts on sites that I've never heard of rather than those big hitters online. I love the underdog! - Douglas Karr from twhirl

was recently reminded of the importance of doing this. I'm overcompensating a bit this weekend. - Mark Dykeman

Every day. That's 85% of what I do in Google Reader and FriendFeed by sharing and "Liking" other people's posts. That passes them to my friends and helps them out. - Robert Scoble

I do a lot of that all the time, especially finding small, new blogs and promoting them, mixing their links with the links to Big Ones, hoping this will make them see each other, so the other Big Ones start promoting those newbies. - Bora Zivkovic

I do my best. - Helen Sventitsky

Very often. Many of the posts I make here are promoting others sites and stories. Some of the blogs I follow are very niche or have small followings so hopefully they get additional traffic from their exposure here. - Jeff P. Henderson

@RobertScoble Curious, do you have time to read comments on blogs, or just the posts? Thanks. - Ed Shahzade /NextInstinct

Ed: I often read the comments too and participate in them a lot, although FriendFeed is changing my behavior there. - Robert Scoble

Robert- Do you mean FF has enabled more time for more in-depth intake? I'm trying to understand how folks like you and Brogan, and... absorb the volume of info you do. Can't say more out loud. And thank You for replying -Ed - Ed Shahzade /NextInstinct

Ed, I read a lot in Google Reader, which makes it hard to see comments unless I get interested enough to see what's going on and click over. FriendFeed makes it a LOT easier to post comments on posts, like what I'm doing here. - Robert Scoble

Chris Brogan asks an excellent question here. For me, blogging is about sharing great information. I always link to anything I think my readers will enjoy. I also blog about the blog I read - and recommend people like Robert Scoble, so my readers can discover new places to find great content. - Jim Connolly

I try to only link out to personal blogs when possible, end many posts with "What others are saying" like to give readers more backstory than my own - sean percival

Not so much promote, but if someone is looking for an intern, assistant, or advice of some nature and I know a friend or acquaintance (weak ties), then I will put them in touch with each other. - Phillip Jeffrey

I try to do it often, mentioning people in my posts and retweeting, linking, etc. I also maintain my blogrolls. I try to promote who I see as the "up and coming" more than the current bigwigs. I am more likely to mention Mona or Rahsheen than Scoble, for example. - Neal Jansons

Brogan is very smart about asking, sincerely, the question "What do You think?" constantly. Beyond giving folks an open voice, with the notion they're really being heard, it encourages a mindset where linking out no longer feels like reader leakage. - Ed Shahzade /NextInstinct

Aww shucks, thanks Neal :) -- I actually enjoy promoting those that deserve it. I also think promoting blogs/individuals that are not necessarily on the radar helps keep things interesting and keep us from getting trapped in a box. I'm going to avoid the buzzword here, you all know what I'm alluding to. :) - Rahsheen ™

as much as I can, it's one of the key reasons we've added a range of external links to the front page. It's good form. - Duncan Riley

It's crazy when you don't sneak over to FriendFeed, and then find another whole conversation going on over here. Cool! - Chris Brogan

As often as I can, hence the constant linking, sharing Google Reader items, highlighting five new bloggers each month, and increasing guest posts. - Louis Gray

often, if it's a good read/watch/listen I'll promote it - scott

Only when someone punches through my incredibly low boredom/interest boundary layer. - Sir Slippy of Slippington

Offline very much so, online not so much, I need to change that. - Ron Amundson

Sharing daily .... or more. In posts, I try to at least once or twice a month. More often than not, here on FF and Twitter. - Charlie Anzman

As discovered, daily - Dave Martin

My response: Making Your Blogging Much More than Just "You" http://www.louisgray.com/live... - Louis Gray

1685 "Likes" on my FF.:) - Igor Poltavskiy

test - Vibhor

I think promoting others is one of the best things you can do! :) - Justin Levy