Excellent summary, it really should help to a company only planning to venture into the social media world, especially since right now I still have a feeling that too many traditional companies have a fear of the social media and try to isolate themselves. Of course, having a clear checklist of things that need to be done is extremely helpful! - Svetlana Gladkova

Chris - think this is a good outline for, say a traditional company looking to dip a toe in the water with a blog; in future posts would love to see more ideas for more advanced social media strategies. How and when to engage/comment on other blogs, how to best utilize FF and twitter, strategies for appropirate use of Digg, Stumble, etc (not to game them, but how to leverage), how to stimulate discussion/comments on the blog, etc. - Barry Graubart from twhirl