You can download a free PDF of the book here: "The book Thinking Points: Communicating Our American Values and Vision, published by George Lakoff and the Rockridge Institute, was intended to be used as a progressive’s handbook for progressive framing and political change.  You can download Thinking Points in its entirety or download individual chapters below. We feel it is imperative that politicians and activists learn how to do progressive framing themselves.  It is the core reason Cognitive Policy Works exists and is why we host the Rockridge Institute archive and Thinking Points.  Cognitive Policy Works offers training, strategic advising, and policy briefings in addition to the resources and research we provide online.  See our consulting page for more information. - Christopher Allen