KEYQUOTE: "As the 2004 campaign wore on, however, two things became apparent: (1) that John Kerry and other prominent Democrats were not showing much skill, charm or even discipline in these new framing efforts--which the Republicans had been practicing for a least a decade; (2) even more devastatingly, that just as Democrats began to try to master framing, the Republicans were one step ahead with a more powerful, and far more underhanded strategy. For lack of a better term, I've started to call that more recent Republican strategy "fencing." ANALYSIS: WHAT IS FENCING / WHAT IS A FENCE? A fence is any political idea, campaign or mindset which is intended to wall voters off from the opposite side before the public even gets to hear the opposing argument. In fairness to Lakoff, a fence may just be a kind of superframe: far cruder, far less permeable, and virtually insurmountable once erected. But if frames are a window to view the world through, then fences block much of that
- Christopher Allen