Christy Dena › Comments

Writer Evan Ratliff Tried to Vanish: Here’s What Happened - Christy Dena

In a rare interview, Valve writing lynchpins Marc Laidlaw and Eric Wolpaw talk in-depth on the narrative structure and pithy quips behind critically feted games like Half-Life 2, Portal, and Left 4 Dead 2. - Christy Dena

The assumptions designers make about games in the West just don't apply to the market, now matter how core and obvious they seem, - Christy Dena

Microsoft Game Studios user research expert Phillips looks at a simple but vital problem - why people stop playing games, and what feedback we can give them to encourage them to continue. - Christy Dena

Having taken video games TV to a previously unexplored level with his post-watershed BBC Four one-off Gameswipe, Ben Parfitt sat down for a frank and exclusive interview with the man himself – Charlie Brooker. - Christy Dena

He ho! FYI: Tonight I'll be speaking at this Syd event on mobile arts with Richard Fox & David Cranswick http://htxt.it/vV9F - Christy Dena

Described as a “visual album,” the project blends music, animation, digital distribution and social media—and teams from Warner Premiere, Warner Bros. Digital Distribution, and Warner Bros. Television collaborated on it from the start. - Christy Dena

Jeff Gomez explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective - Christy Dena

Having developed franchises ranging in genres and game types, I've become versed in writing and designing transmedia narrative delivery within the rules of a given property. - Christy Dena

This blog is an experiment in game design and pedagogy. During Summer 2009, I will post a series of lectures, course notes, readings, and challenges to this blog on the subject of game design. - Christy Dena

Today’s viewers live in a biosphere of narrative. Twenty-four-seven, multimedia, all the time. - Christy Dena

Most, maybe all, of the talent and technology you’d need to build your dream media empire is right here in New England. - Christy Dena

Following news of a cross-media sales offering Screen, between VBS, Pearl & Dean and MySpace, do such alliances deliver new revenues or merely look good on paper? - Christy Dena

Before now ratings have tended to focus on a particular media platform, with no way of telling how individuals ‘pick and mix’ content in different media. Director of audiences Helen Normoyle said the aim was to get a more “nuanced and segmented” view of the marketplace. - Christy Dena

Publishers, engaged in the oldest of the old media, are turning to mobile technology and online social networks as a way to reach young readers. Three programs begin this week: - Christy Dena

Since Scorsese’s original documentary is a rarity nowadays, Pallotta had to ‘pirate’ much of his material on BitTorrent sites and YouTube. In return, Pallotta is giving the film away for free on BitTorrent. This of course caught our attention and we decided to catch up with the director to lear a little more about his motivation to embrace BitTorrent. - Christy Dena

Chinese directors are spicing up TV series, making them more interactive and giving them open endings so the audience can help craft the plot. - Christy Dena

Transmedia activism is a framework that creates social impact by using storytelling by a number of decentralized authors who share assets and create content for distribution across multiple forms of media to raise awareness and influence action. - Christy Dena

Whether the topic is saving money, building community or learning a language, these design problems often include an additional challenge – make it compelling, make it fun, make it “game-like”. - Christy Dena

Already a major exporter of television formats, Britain is now an online TV pioneer: Characters talk to viewers via texting Collaborative production between broadcaster and video-making viewers Transmedia shows across social networking sites, TV, mobile, print and real life - Christy Dena

When Luc Besson's Home premieres on YouTube tomorrow, it will mark the first time that a film has been launched simultaneously on TV, on DVD, online, and in theaters. - Christy Dena

This paper presents five Alternate Reality Game (ARG) case studies which reveal common features and mechanisms used to attract and retain diverse players, to create task–focused communities and to solve problems collectively. - Christy Dena

Students train for a Diploma of Screen & Media with a specialisation in multi-platform television, - Christy Dena

The 'Cross-Media Pack' delivers a new concept to the visual content industry, offering customers the ability to purchase matched high-end stills and motion using the same premium models, styling and location all under one simple, royalty free licence. - Christy Dena

First global, multi-platform, language education program exclusively for kids to include virtual world, animated TV series, CGI DVD, mobile apps, and Sensory Inc. interactive toy line. Combines "trans-media storytelling" with emerging technologies. - Christy Dena

For years, Ubisoft has extolled the potential of convergence between Hollywood and games. During its E3 2009 press conference, the publisher indicated its intention to take its investment into cross-media development further than it ever has, partnering with such figures as James Cameron, Steven Spielberg, and Peter Jackson. - Christy Dena

The author of the No 1 Ladies Detective agency series wrote a chapter a day over a 20-week period for the website, allowing readers around the world to follow the story as it unfolded. Fans of Corduroy Mansions could also listen to a podcast of each chapter, read by the actor Andrew Sachs, and watch a video of the author exploring Pimlico, the area in central London where the book is set. - Christy Dena

"We're in the entertainment business," said Bruckheimer, producer of such action films as "Top Gun" and "National Treasure." "We will entertain you in the theaters, on TV and on your game platforms." - Christy Dena

We are a transmedia company at our core. We’re not siloed in the sense of Internet content or gaming or animation or feature film or television. All the heads talk to each other. - Christy Dena

Let’s firstly start with what “Cross Media Marketing” is not. It’s not a product, it’s not something that comes in a box and you start using and it’s not something that is the same for everyone. “Cross Media Marketing” is a strategy, an idea, a way of communicating with your audience in a way that uses multiple medias in a consistent and meaningful way. - Christy Dena