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Chris Unitt
This Is How You Make Something Go Viral: An Impractical Guide - http://gawker.com/5912376...
So do stories that are not being shared even matter? The answer, undoubtedly, is no. How could they, when they are seemingly invisible? This isn't a comment on their bona fide merit, but if the purpose of the Internet is to engender exchange, then anything not being shared must therefore, in this context, be worthless - Chris Unitt