Dino › Comments

some common sense thinking on social media hysteria - Dino

via russell - Dino

via leland - Dino

There will be no mass collaboration of the type Procter & Gamble uses when it taps InnoCentive.com to connect to a crowd of over 140,000 scientists and engineers worldwide to solve research and development dilemmas. Mr. Burgess admitted in the article that cost was a key factor, as well as the ability to get more ideas from more professional creatives. - Dino

via Neil - Dino

and shareability. And that means someone else can come along and drink their milk shake - Dino

the slavish devotion with which many creatives pride themselves on being able to determine the exact right shade of blue, the exact distance from the edge of the page the logo must exist in 128 languages, or the exact moment a pun crosses the line from cool to corny is not really all that much in demand anymore - Dino

the slavish devotion with which many creatives pride themselves on being able to determine the exact right shade of blue, the exact distance from the edge of the page the logo must exist in 128 languages, or the exact moment a pun crosses the line from cool to corny is not really all that much in demand anymore - Dino

post of the year! - Dino

mostly agree, but not entirely. "platforms" is too vague. - Dino

In the design of social interfaces, this rubric has two applications. The first is simply to do your ethnographic homework – study some of your potential customers. How do they do what they do today? Yes, of course, the thing you want them to do will be better, but is it really entirely different? Can you offer people a way to continue doing most of the things they’re comfortable doing today as you introduce new possibilities into their lives, or are you really going to insist on them changing everything at once? - Dino

via ed at influx - Dino

the future won't be about screens at all -- it may simply become a matter of data and sensors. - Dino

h - Dino

The evidence that learning while multitasking leads to memories being laid down in different areas of the brain, areas associated with learning not settled memories, also suggests that we are responding to an imperative: we need a new sort of thinking, and a new sort of memory, to deal with this new century. - Dino

you know, fish where the fish are - Dino

If Jet Blue had understood the implications of Behavioral Economics, they may have raised the price on their offer — but despite the data that shows the power of designing the decision process, few companies trust Behavioral Economics because stands in the face of much of the economic logic executives were taught in school. - Dino

there is something of a new-media twist in “incentivizing,” as business types say, your potential online promoters, by suggesting that they will get more traffic by giving you more traffic, in a kind of word-of-mouth pyramid scheme. This doesn’t strike me as indicative of a new transparency or authenticity. - Dino

He thinks cellphones are allowing cognition to creep beyond our skulls in entirely new ways. "Increasingly sophisticated information processing is being offloaded to them," he says, so that smartphones are becoming a repository for our memory, desires and beliefs. - Dino

We should be cautious about proposing to “design experience.” Ultimately, construction of experience remains with the customer. You own your experience. No one else can construct your experience for you. In John Dewey’s words, “a beholder must create his own experience.” 3. - Dino

The emergence of the Stream is an interesting paradigm shift that may turn out to characterize the next evolution of the Web, this coming third-decade of the Web's development. Even though the underlying data model may be increasingly like a graph, or even a semantic graph, the user experience will be increasingly stream oriented. - Dino

I think Alexander’s point and work here is profoundly applicable to the web. If you start thinking about centers — clusters of information — vs. destinations and vertical sites, for me at least, it gives me a frame of reference a metaphor that is far more expansive and networked than the one in which we operate today. At Fotolog I learned that centers can form and cluster with remarkable speed within a community — now this is starting to happen with information moving laterally between domains. - Dino

The two worlds of Old Media and New Media need each other and have for a long time. Despite what some friends of mine may preach, I do not seeing one world will replacing the other. Each will have their own influence but when Old Media and New Media can be catalysts for each other, amazing things can and will happen. And this is where my concept of NOW media sits. Now Media is the fusion of Old Media and New Media. - Dino

# The complete disaggregation of the web in parallel with the slow decline of the destination web. (read) # More and more people are publishing more and more “social objects” and sharing them online. That data deluge is creating a new kind of search opportunity. (read)” - Dino

Chris Willingham, a partner at Fallon, London, said, "All of them are especially engaging, with incredibly broad appeal. Everyone from kids in the playground to grandparents connects with 'Eyebrows,' but where it really excels is the level of interactivity -- there have been hundreds of remixes -- and the ability to re-mash it yourself has kept people involved with the idea." - Dino

The point in this is simple--if you don't create a platform of canon from which your brand tells stories, don't be surprised when your consumers do the unexpected. They're simply doing what you've already done--breaking the rules, because there don't appear to be any. - Dino

Digital technology, Kenny argues, will be in the vanguard of that transformation. "It's waste-free," he says. "It doesn't scream and shout at people, but rather it has true potential to add meaning to their lives by connecting when and where people are most receptive to the content and messaging." - Dino

In the 21st Century, virality can make many different kinds of value activities significantly more efficient and productive. Today, viral economies pass links and messages from person to person. What will they pass tomorrow — cars, jobs, houses? - Dino

\ - Dino

hahaha - Dino

via russell - Dino