Cian O'Donovan › Likes

Great article. For blogging to survive we must open our blogs to our readers and allow social interaction. Using long and engaging posts to drive people to our blogs so that they can take part in conversations is the way blogging should continue to go. More and more companies are realizing this and are giving us the tools to link our blog content to the conversations taking place in the social media. - Bob Blunk

Sounds more like wishful thinking than a trend. Just cause you put these features in the software doesn't mean it will make any difference. It's sort of the same as adding social features to enterprise content management. The baked in values are at odds -- not as severely in this case but still different. - Kevin Gamble

THe beauty of the blog platform is that it can be anything you want it to e. it doesn't "need" to be social unless the author wants that. I can as easily, and effectively, be a monologue, microblog, link dump or anything in between. Social is GOOD and I like it - but lots of the good in blogging is this personality, that a blog can be a reflection of a single facet of the social web - it doesn't need to be tied in all the time. - Soulhuntre