Biggest mistake is: - Not doing the research you need to get the best story - Not having a plan - Don't focus on your products or services
- CindyKing
What is the biggest mistake to avoid when writing a case study? Dig up best story, plan, don't focus on your products http://clickdocuments.com/connect...
Whether you're starting a new business or expanding your existing business, be sure you stay focused on the most important aspect of any product or service: what real, living, breathing customers want or need badly enough to buy.
- CindyKing
Decoding Desires - From the page: "According to Rapaille, cars, clothing and even furniture are purchased with the same unconscious motivation that drives someone to choose, say, a Snickers bar at the checkout line."
- CindyKing
"By discovering the subconscious emotional attachments we have to various concepts and brands, he’s been able to illuminate the frames that surround these concepts."
- CindyKing
While the rest of our brains build off the reptilian elements to build deeper meaning, context and relevance -- many artists succeed by tapping into elemental emotions over and over with great success.
- CindyKing