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Angela
Friday July 31, 2009; Q2:Tell us about any features or franchises you’ve created within your community that have taken off? Example: I created the GOLO profiles, where I interview and profile a single member. People love it. What do you do?
what do you do with the GOLO profiles? - Chris Geier
That's a great idea, especially where people do not know each other or there has been an influx of new people. - Brenda Young
are the interviews, text, audio video? - Chris Geier
We have a mil community spotlight every Thursday where we feature other initiatives/groups, etc. - Lauren Vargas
Q2: How to K2 a series of technical how to videos that focus on specific (usually requested) K2 topics and run through how to accomplish them - Chris Geier
The spotlight breaks down competitive barriers and fosters discussion - Lauren Vargas
Hi Chris, I do a phone interview and transcribe it. Then post a blog. Here is a link to all of them http://www.wral.com/golo... - Angela
Lauren do you run into roadblocks with doing profiles on miliatry? - Chris Geier
Chris, no...always ask permission...bring them into the loop and it is all good. - Lauren Vargas
Angela, the look great. Nice work - Chris Geier
How about a newsletter. Any successful newsletters? I started a monthly newsletter in January. - Angela
We do scheduled group phone calls and record as podcasts & MP3 & post into community for those not there. - Jeff Hurt
(newsletters) have had success with internal community but not external customers - Lauren Vargas
We have a newsletter that has good circulation, but i have been trying to make it more "interactive" Not having a ton of success with it. - Chris Geier
Lauren: Military spotlight sounds cool! Group phone calls, jeff? I need to steal that idea. - Angela
Sorry to be dense, what is GOLO? - Mark Sylvester
Lauren, agree internal is much easier to do. - Chris Geier
@Angela We found that certain issues became "hot" fast & open phone calls became a good way to discuss those issues openly with those that wanted it. We get good response from them. - Jeff Hurt
We also do member profiles through blogtalkradio which are recorded as podcasts & MP3s. Those have live caller element and get posted in community as well. We have larger audience with the downloads. - Jeff Hurt
When I was Online Community Director at Whole Foods Market, we started a "food haiku" topic that took off in a big way. Surprised us. - Jon Lebkowsky
Jeff would love to hear more about how you do that on blogtalk radio - Chris Geier
@Jon That is so cool. - Jeff Hurt
Hi Jon: Can you write a food haiku for us right now, on the spot? - Angela
That's really neat, Jon. It's really the small things that get people excited and want to contribute. - Sonny Gill
Jeff. I never thought about using Blogtalk Radio. That is genius!! - Angela
Food haiku was cool / It opened up some lurkers / And gave us a treat. - Jon Lebkowsky
Mark, GOLO is the community I manage. Sorry I wasn't clear. www.wral.com/golo - Angela
We do weekly user profiles where users share their own experiences, what brought them to the community, what they do there, etc. - Jamie Pappas
@Chris very easy to do as it's internet radio & free. We schedule three to four people for a 60 minute chat & spend 15-20 minutes with each. We have two people do each interview & promote. It is good engagment & drives audience participation - Jeff Hurt
We also do monthly "Social Media Socials" - 1 focused topic per month on community or social media tools and how they're being used in the enterprise - people love these - Jamie Pappas
Jeff: Sounds like Chris and I are going to steal that Blogtalk Radio idea. That is such a valuable tip. I will reach out to you offline. - Angela
Jamie, are the social media tools based on how to get more out of what they already are using, or exposure to tools that they can add to the mix? Who decides on the topics? The Community, or is it based on insight you are getting from the Community analytically? - Mark Sylvester
Mark: We do a mix of both what they're already using as well as introduce them to tools that others are using that might be helpful to them. We ask people to propose topics of interest to them for the sessions, which they do sometimes, and when that doesn't happen, we come up with a topic that we think will be interesting based on conversations and comments from past sessions. - Jamie Pappas
Jamie, how far in advance do you plan the content for the sessions? Week? Month? Quarter? - Mark Sylvester
Mark: We typically do them about 3-4 weeks in advance. By the time one session ends, we're working on the agenda for the next one. Sometimes farther in advance if there are hot requested topics that we are able to line up. - Jamie Pappas
Mark: Should add that the format we use is a few slides - 10 or less with pictures and not too wordy, but those are really the supporting materials or take-aways. We strive for it to be conversational in nature because we want it to be helpful to the attendees to get their thoughts and questions out on the table and discuss them with others. - Jamie Pappas