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CmtyChat:
Bryan Person
Q5: October 23, 2009: Let's discuss Thomas Knoll's comment: "It seems everyone agrees that CMs should create goals. But, not many examples of goals/measurements people use. Is it because they are difficult to communicate? Or because no one really measures? Too much voodoo?"
October 23, 2009
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Maybe it's just me but there seems to be a lack of books/ training / information on measurement in general specifically for CM's. Someone want to write a book on the topic?!
- Tanya McGinnity
The measues are clear to me: Responses, relationships, traffic, conversions What's tough is showing the link between SM efforts and the last two
- Arié Moyal
Also Lou just gave us a whole whack of measures on Q4 (Thanks Lou)
- Arié Moyal
@Arie, You bet - glad you found these useful.
- Lou Ordorica