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Gaby K. Slezák
NSF Research shows: Second Life Data Offers Window Into How Trends Spread - social networks more important than WOM - http://www.sciencedaily.com/release...
NSF Research shows: Second Life Data Offers Window Into How Trends Spread - social networks more important than WOM
Here's the full paper/study from University of Michigan: http://www-personal.umich.edu/%7Elada... and a nice summary by "News from the herd": http://www.thisisherd.com/2009... - Gaby K. Slezák