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Gaby K. Slezák
NSF Research shows: Second Life Data Offers Window Into How Trends Spread - social networks more important than WOM -
http://www.sciencedaily.com/release...
July 5
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Here's the full paper/study from University of Michigan:
http://www-personal.umich.edu/%7Elada...
and a nice summary by "News from the herd":
http://www.thisisherd.com/2009...
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Gaby K. Slezák