"I think that this is a great point. While I personally agree with James that the business case is the way to go, this case is what I believe to be the best means to the "end" of sustainable construction. We have to sell it. If noone listens, then we can't get there in the first place. I don't want B2S to be taken as a cynical attempt to use "green" for marketing only. I see it as the best vehicle toward a sustainable future." - Christopher Hill