In many ways, Renew Newcastle “hacked the retail real estate industry” by alleviating the liability concerns of landlords. Westbury’s organization got around what Westbury called “badly designed incentives” with “clever but legal contracts and risk management processes.” He got to know the intricacies of the law in his city and found creative ways to alter the incentive structure to encourage people to invest their own time and talents to re-invigorate their city’s downtown. He calls the organization “a permanent structure for temporary things.” - copystar