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Corey Smith › Comments

Corey Smith
Five Ways to Grow Your Business in 2009 - http://www.masterthebusiness.com/blogs...
If you want to learn how to run a great business from a solid guy, read Corey's blog - a lot. - Ken Stewart | ChangeForge
Ah shucks... thanks Ken. - Corey Smith
Chris Brogan
How to Start Speaking at Events - http://www.chrisbrogan.com/how-to-...
Great advice Chris. I never hope to be a paid speaker, but i'm speaking in Feb. to a crowd in Miami and thought this was a good 'intro' article. - David Bisset (sn)
Golden. This information is great. I am starting a speaking career and I'll be sure to follow this advice. - Corey Smith from twhirl
When starting out you can also look to do webinars or smaller seminars. Above all though, have fun speaking. If you're not enjoying it, chances are your audience isn't either. - John
I'd love to start speaking... I am writing my 2nd book and I need to promote my work now. Thanks Chris!! You ROCK!! :) - Susan Beebe
Rahsheen
People don't buy your product, they buy your brand. That's why Apple and Weezy are so hot. I mean...are they REALLY the best? I think not.
Got no clue about Weezy, but I believe Apple may be the best brand for some. - MiniMage
The mainstream buys a combination of the brand and the product as defined by the early adopters. The early adopters buy the product/service. IMHO. - xero
It depends on what you think you expect them to be best at. Like Apple is best in User Experience (but suck at backwards compatibility) while Microsoft is best at backwards compatibility(but suck in UX). But in a way you are right, people do buy into "brands", because of the trust people have on brands. - vijay
I don't think the early adopter thing works for me. Do I get GoDaddy hosting because Scoble got it or because I see the ads on TV and it' the only hosting brand I know? They may be the ones that pick a product, but I guess they aren't the ones making my brand money...unless they become a mouthpiece for my brand. - Rahsheen
It's not directly from the early adopters, the EAs and testers start the word-of-mouth snowball. I think of it as a pyramid scam. Then again, it's different for established companies and new companies. I thinking more for new companies. Established ones sell much more based on the image of their brand with the product coming in later. I agree with you in that case. And you're right, massive advertising can shift the brand's image even if the product is crap. - xero
I have to deal with GoDaddy hosting for a client of mine, but I don't use it myself, preferring Enom. - Ian May
Re Brands and products. I always think McDonalds is a good example of that. Crap products, brilliant marketing. Few people, can honestly think they are the best example of a good burger, yet the brand is known all over the world. (I refuse to eat there myself, but that's beside the point here). - Ian May
ack, I meant an Apple product may be the best for some people - MiniMage
Really? I just buy Apple because they have a superior product - iPod Touch is great! - Ken Stewart | ChangeForge
+1 Ken. But Apple is usually an exception, they really want to make *insanely great* products. The rest(of the corporates), not so much. - vijay
I think we're talking more mainstream consumers. Many of us on FF could not be considered mainstream. - xero
I didn't buy an iPod when I wanted a MP3 player. I got a 1GB Sansa, that was half the price and did what I needed - played mp3s and Audible audiobooks. I've had it a year, and still use it now. The audio quality is acceptable, and I can fit it in my pocket. It might not look as cool, but I've never ever been into fashion or making fashion statements, so that aspect doesn't worry me in the slightest. - Ian May
I don't know... brand will get you in the door. However, there has to be a reason to stay! - Ken Stewart | ChangeForge
Yeah, you guys don't count as regular consumers. I think Apple makes great stuff, but I don't think ALL of their products are all that exciting. Especially if you don't have an actual Mac computer. They have the whole lock-in thing going on. One example for me is the iPhone. Does it do video yet? - Rahsheen
That view is a bit too overarching. If an iPod wasn't a good product, the brand would be meaningless. People will not usually buy a brand name product if they don't need or want the product. I would submit that people who buy because of a brand do tend to think that the brand is the best. - Corey Smith from twhirl
Also, I'd argue Apple doesn't sell a product, they sell a consumer experience (or at least aspire to). Their products can be flawed at times, but they put a lot more attention to the whole experience. Everything from attention to detail on packaging, to most things working without hassles. Lock in sucks, but the upside is that you almost never have to go crazy f@#$ing with the technology to get things to talk to each other. - mikepk
Most people buy what their *circle*(friends, family, online buddies) buys into. - vijay
That's not to say everything is always rosy in interoperation land, but the number of headaches are far fewer in my experience. You do sacrifice some amount of freedom for that though. - mikepk
Mike, the experience is the product. The hardware and software help create that. Lock in sucks, depending on who you are. If you are the consumer, then bad. If you are the company, then good. Look at cigarettes ;-) - Ken Stewart | ChangeForge
It looks like my original statement is still quite valid given the comments here. Whether you want the user experience or you just think Apple makes good products...you are still buying the brand. Also, I didn't mean for this to become a thread all about apple. I don't have an iphone or an ipod so I would be unable to comment on the complete user experience. - Rahsheen
Rah, I think there some truth to it, but it's never one or the other completely, each informs the other. You could argue it's also buying "philosophy" instead of "brand", a lot of concepts get blended together. :) - mikepk
+1 mikepk. iPhone doesn't do video, doesn't have user replaceable batteries because they haven't figured out a way to have those and make it still look sexy. The original iPhone didn't even have screws! In fact, the first thing my friends asked me when I got mine last year was: "dude, where's the camera?" And I showed it to them and they went nuts! At that time, cams were big blotchy uglies but apple found a way to cramp that into a tiny wee-little hole. Video will come when they figure out something for - vijay
the video cam that is as small and sexy. - vijay
I know I'm not typical, but I'm not in anyway brand loyal at all. I buy for purpose, with value for money in mind, brand comes way down the list for me - Ian May
For Apple to become a good brand, they had to release a good product (the Apple II). Granted marketing has something to do with it - remember when Jobs talked to Sculley about sugared water? - but if Apple starts putting out pure crap, all the marketing in the world won't save it. - Ontario Emperor from fftogo
I recorded a video on my iPhone for the tv theme song meme. It was never posted, because after many attempts, it was sideways, and I was mostly drowned out by the music. [edit: oh, yeah, my phone was freed from its incarceration] - MiniMage
Ken I'd argue that experience=product is not always apparent to most people or at least the greater sphere of experience. A lot of people equate a feature bullet list with the product. I had a phone with email, a browser and other features before the iPhone. I rarely used them cause the experience sucked. - mikepk
Not to focus solely on the iPhone, but the syncing behaviors, automatic OS updates, and App store all show a philosophy of making the whole greater than the sum of the parts. - mikepk
@tiffany, exactly! - mikepk
I still like my Blackberry Curve, and wouldn't swap it for an iPhone :) - Ian May
I mention video because I obviously want to record video and post it somewhere. No matter how slick iPhone's interface for browsing Google Maps is, I still just want to record and share a video. Best is definitely subjective. - Rahsheen
I still think people will accept deficits in the product if they got the brand they want. How many people got an iPhone anyway, even though it doesn't really do everything they wanted? I'm sure many even bought it and assumed it did, when it didn't..meh..it's still an iPhone :) - Rahsheen
Mike, I would agree most corporations only think of product, then market their bullets. Apple does this some, but they focused on creating a unique experience, then built a product around that. See the difference there? Ra, as for brand over product (or vice versa) I suppose in the end the brand simply strengthens the product positioning. I look at something like Microsoft and Coke. MS has horrible branding in my opinion, but they have a dominant position in the marketplace. Coke is more driven by brand. - Ken Stewart | ChangeForge
Microsoft didn't need branding until recently. They were all there was.:) - Rahsheen
the only serious choice, yes... but there were others... and when I speak of MS, I talk about enterprise offerings as opposed to simply desktops... So I would consider Novell an alternative. They lost out because of more aggressive sales tactics on the part of MS - as opposed to branding. - Ken Stewart | ChangeForge
Rah, 1 iPhone video coming up from 8300 miles away.... - vijay
In many cases xero is correct - especially tech products and computers - and especially if the product requires personal assistance for the new owner to learn to use it. Products get adopted when someone you know offers to teach their friends to use them. QuickBooks isn't "the" bookkeeping program because it is awesome - it is "the" program because new buyers know someone who can help them when they get stuck. - Gail Gardner
I think it's "the" program because...well...the average person can't name a different one. :) - Rahsheen
Guys, sorry to bump this thread up again, but I promised Rah an iPhone video and here it is: http://friendfeed.com/e... This is my first video so I'm really bad in it but I will try to get better in the couple of videos I plan to post soon. - vijay
Brian Critchfield
@WyattWerner Couldn't disagree with your asessment of Palin more. It was because of her that he became relevant. Check your facts, man.
The only reason McCain got my vote was because of Palin. I would have written someone else in had she not been on the ticket. - Corey Smith from twhirl
Loic Le Meur
John Cleese on Sarah Palin - http://www.youtube.com/watch...
John Cleese on Sarah Palin
Play
Enjoyed the disclaimer. - Kate Foy
yeah Kate I think it was a necessary disclaimer - Loic Le Meur
You know... at first blush, she is very endearing. It is a little more unnerving to see here over and over though. I generally consider myself moderate, with some key issues that usually swing me one way or the other. On this election, a radio announcer on NPR once said, "In this election it is not the normal lesser of two evils, but the evil of two lessers." I'm really struggling with both camps during this election - and none of the candidates are helping themselves in my opinion. Good post, Loic. - Ken Stewart | ChangeForge
I think that many would feel the same way if you replace "Sarah Palin" with "Barack Obama" - Corey Smith from twhirl
Michael Palin is intentionally funny. Sarah doesn't relaise she is... - Terry O'Fee
I don't know anyone that would feel that way Corey... Obama may be many things, but he's not a bumbling stereotype. - iTad
Hutch Carpenter
“Sky isn’t falling” blogger says - http://scobleizer.com/2008...
"Steven Hodson, over at the Inquistr blog, says “the sky isn’t falling” and “What do we get instead? We get people like Robert Scoble who have for the last few days done nothing more than highlight everything bad going on.” Ahh, yes, ye olde blame the messenger post." - Hutch Carpenter
Well it IS funny, people not spending and taking money out of banks because of the NON STOP cries of 'Banks Failing'. What in the absolute hell would you expect people to do? Go buy a car? I'm not denying there's this issue, but I'm wondering (similar to being sick and googling yourself sicker) if that psychological part isn't part of the fuel. In a way, that puts us very close to the round-the-clock-eye-on-explosion coverage we get from the MSM. Offer solutions, it will bring you more traffic anyway. - Eric Rice
Well, the problem is that pulling all your money out of the bank causes the bank to fail. Chicken or egg? - Cyndy
Jason: interesting that you still have a "let the whole economy burn" approach just to punish those who caused this to happen. - Robert Scoble
Steven: I wasn't negative enough. ABC Radio just reported that the World Bank is saying that the financial system worldwide is very close to melting down. Nothing I can say can make things worse. Nothing. - Robert Scoble
Steven, I agree with your last statement. - Ken Stewart | ChangeForge
Jason, IMHO this is a bi-partisan mess we are all in ;-) - mainly b/c a greedy few took advantage of American closing its eyes. We are all to blame, and I'm voting for the candidate that steps up and says we all have to buckle up and time to get back to business. Small problem though, there hasn't been one, yet! Both are too busy pointing fingers... I did like Obama's stance on AIG execs though :-) Skewer those guys. - Ken Stewart | ChangeForge
... and by AIG execs - I'm referring to the expensive retreat just days after their $85B bailout landed. - Ken Stewart | ChangeForge
Glen, what happened to the Southwest Airlines mentality? When times got tough, everyone sucked it up and took it. I have a hard time believing AIG didn't know troubled times were ahead... - Ken Stewart | ChangeForge
Quote from CNN.com:Days after it got a federal bailout, American International Group Inc. spent $440,000 on a posh California retreat for its executives, complete with spa treatments, banquets and golf outings, according to lawmakers investigating the company's meltdown. - Ken Stewart | ChangeForge
Ken: there's a little bit of another story to that retreat story. They paid the hotel a long time ago and signed contracts. That's how the hotel industry works. If I think I'm going to run a good event next June I'd have to put up a deposit and sign a contract saying I'll pay a certain price. Not able to cancel just because the economy goes south. - Robert Scoble
Robert and Glen, I can appreciate the reservation aspect. However, from a PR standpoint this is disastrous. Much more expensive to go. Additionally, canceling a 'hotel' is often not a huge deal and done quite often - even for a large group. Not to mention the air fare, spa treatments, meals, etc. For the record, I'm not worried about saving tax payers money. This does show why AIG was in trouble though - no common sense. If you can disagree with this, I would have to question yours as well ;-) - Ken Stewart | ChangeForge
Ken: I don't disagree that the PR impact is huge and that was stupid. - Robert Scoble
Glen: good read on the link. Thank you. - Ken Stewart | ChangeForge
Wow, is all I have to say. The recession really doesn't scare me, but I am just flabbergasted at how such companies could continue to thrive. I had posted something on my blog from This American Life, that really drove a lot of this mess home for me... It was an amazing read, and I may just look into the Waxman transcripts. thanks. - Ken Stewart | ChangeForge
Robert - To say those who would prefer to look forward and have expressed it here on Friendfeed doesn't mean we've been discredited (Your comment on Fred Wilson's blog) or that we're not aware of what is going on. These are unprecedented times in our lifetimes (90% of us) which translates to NOBODY knows what's going to happen next. I'd much rather not have our college students and young people thinking the world is coming to an end (and for the record, I'm not currently filthy rich) - Charlie Anzman
Not to worry now. The sky fell last week. It's all up from here. - Jimmy Walker
Jimmy: that's bull. Lots of people involved do have SOME inkling of what's coming next. The financial reporting season is coming and the reports are going to be bad this quarter and horrible the next quarter. Christmas is going to be brutal. I'm also hearing of several consolidation deals coming up in the tech industry. This is a LONG way from being over and anyone who says "it's all up from here" will have to eat their words in a few months. But I guess I'm going to get attacked again. - Robert Scoble
Charlie: the thing is you're judged by whether you are right or not. I'm passing along what I'm seeing happen across the economy. Who are you talking with? And if nobody knows what's happening next why are the world banks saying this is really bad? UK is bailing out its banks tomorrow. More bad news ahead. - Robert Scoble
Robert - I understand where you're coming from. You have a unique opportunity to talk to today's 'players'. My take is quite different and spans some of those folks along with people in the middle and doing badly. I made a deliberate trip last week to engage 'the spectrum' as you may know so I could plan my own future, and numerous calls to hedge (including your employer). While I doubt anything either of us says here will sway public opinion, I still feel it's better to stay somewhat upbeat..... - Charlie Anzman
....for the next generation's outlook and to continue to motivate the innovators. That comment list on Fred Wilson's blog was rediculous. To blame this on VC's is nuts .... There's a lot of people that are going to need them over the next year - Charlie Anzman
Charlie: I'll be in North Carolina this week eating Banana Pudding. I bet that helps my mood. If not, there's always something stronger. Heheh. - Robert Scoble
LOL... all up from here... rrright. - Aviv
Charlie: the thing is, I don't worry about the innovators. They can't be kept down. I saw this close up last downturn. They are the ones who are hopeless optimists and who see a world as it will be, not as it is. That's why I'm inspired by them and why I hang out with them. Even if we're all living in tents, I'll move my tent next to the geek who is building something cool to talk about. - Robert Scoble
The sky ISN'T falling. I was out and about today and everything was going on like normal. There weren't tumbleweeds on the Garden State Parkway. Of course there will be a bust -- you can't expect a boom to go on forever -- but it's not the end of the world. Those of us with capital will still do business where we can. - Morton Fox
Earlier today, I wrote this... so, here's my take. http://www.masterthebusiness.com/blogs... - Corey Smith from twhirl
Morton: the sky is blue here in Silicon Valley too. But it does look that way before a storm moves in. Life does go on, though. Even in the height of the downturn in 2002 people still needed to eat and go on with their lives. I just got rid of my car and took a bike to work. - Robert Scoble
I maintain that I *still* love the phrase "The Veruca Salt Economy"... - Eric Rice
Mona Nomura
Photobombing: The Fine Art of Showing Up in Other People's Photos - http://listoftheday.blogspot.com/2008...
Photobombing: The Fine Art of Showing Up in Other People's Photos
Photobombing: The Fine Art of Showing Up in Other People's Photos
Show all
...some are NSFW - Mona Nomura from Bookmarklet
Tad: Do you photobomb? Just asking ;) - Mona Nomura
Ahahaha! - Louie
When I lived in Vegas, this was one of my favorite things to do on the strip. - Tac Anderson
Dude, you left out the BEST one!!! - Ⓒⓗⓡⓘⓢ Ⓟⓘⓡⓘⓛⓛⓞ
i love this stuff - classic. - Morgan
No, THIS is NSFW http://is.gd/412 - Wes Hoogenboom
Oh Mona this is so precious, thank you!! - anna sauce
My family has a bad habit of offering to take pictures of other people so that we can bomb them like this. Classic - Corey Smith from twhirl
Tad is busy "Kindling". - Tim Hoeck
I SO photobomb... Tim: wouldn't that be more reason why Tad'll pop up more frequently? - Mona Nomura
Hilarious! - Sergio Cruz
the wedding picture. the guy on the horse statue in the water fountain. omg. hilarious. - Christine Lu
Sorry - Tad's been busy CODING. I only photobomb any photos lindsay's trying to take... and i do that all the time until she punches me... and then a couple times more. - iTad
Dude, so what'll happen if photobombers take a group picture? Imagine me, you, Chris P in a picture together? Wow. Terrible. - Mona Nomura
a buddy of mine (http://friendfeed.com/drs650) writes a blog 1 to 10 reviews (http://1to10reviews.com) and covered this site awhile back (http://1to10reviews.com/2008...). Absolutely hilarious. - Justin Korn
Ahh this is one of my favorite things to do! - andy brudtkuhl
its a brilliant idea ! - Alemsah Ozturk
so wrong... But I can't stop laughing. - Ha3rvey (on hiatus)
the most hilarious ones i couldn't put up here ;) - Mona Nomura
This is the best thing I've seen all day - Kate
my favourite is the one with the toilet paper in the foreground -- if you've already got a roll of tp in the frame, why not photobomb it? - Trent Olson
The first one is probably my favorite (SFW). http://bp1.blogger.com/_bkFIPL... - Ontario Emperor
photobombing is pure fun;) - Marcel van der Laan
There was a guy in my H.S. that was on the Yearbook Committee that did this to about 80% of the Yearbook photos. He was everywhere! - David Cook
Give it up Mona. I know which one is you :) - Charlie Anzman
It's called boneheading over here. - Andrew Trinh
(David Cook) that reminded me - I did that in my high school yearbook - I was in every club!! - nate pagel
Thanks for the NSFW heads-up, Mona. I'll know to check this when I get home. - Pete D
lol... one of the photos gave me an idea. - Outsanity
The first one is just so much fun to see, the guy just is so having the worst face. Haha, nice one. - Zu from AOD
Keith - @tsudo
What don't more people adopt RSS? It is so clean and efficient and yet even geek friends seem clueless. I reduced my emails by about 80% by using RSS and I keep up with sites that I would have never revisited again. What's wrong with RSS?
Some publishers think they may loose ad revenue. I personally feel ok if they add ads to full feeds. But partial feeds plus ads is a definite NO for me. - Sudar
Yep... lack of understanding is definitely an issue... and lack of awareness by the general public... - Ken Stewart | ChangeForge from twhirl
And I say... why don't more people adopt Atom? - Jake (aka Jawee)
I've tried to get my dad to use RSS unsuccessfully, and he's a software developer! I think he feels like if he subscribed to it, he has a duty to read it all. I read probably 5% of the stuff that comes through my reader, and he doesn't get that at all. He figures if he would never revisit the site again, he doesn't need to keep up with it. It's a different relationship to noise, I think. - Jandy
I get way too much email as it is... I don't know what I would do if I had to get all my information via email. I think that people just don't get it. They don't get what RSS is all about. On one of my blogs I have 3 times as many people subscribe via email than RSS... makes no sene. - Corey Smith
I'd prefer Atom, or that people use the term 'feed' if they mean something more generic. - Michael C. Harris
I agree with faithx5 -- my manager asked me to set up some RSS feeds for her in Google Reader two weeks ago and she has opened the reader only twice since then. Why? Because it feels like an obligation, much like e-mail, to have to wade through all of that material, comprehend it and feel like you gained something from it. She probably doesn't feel like she's missing out on something. I, on the other hand, couldn't survive a day without my feeds. For me, it's become more of a need than a want. - Mansi Bhatia
So RSS is the 2nd coming but it has an image problem. How do we fix that? Or can we? - Keith - @tsudo
There's nothing wrong with RSS itself. It just hasn't become part of the web workflow for lots of people. I still think it still has potential, allthough not in a Google Reader kind of way. Maybe it will require smart, personalized filtering connected to RSS feeds? Sorta like "Last week you read these items and watched these videos. Based on that we think you will probably like these news articles/Youtube videos."? - roel
Tac Anderson
Pandora's starting to get intrusive with their ads. I love the service and fully support the company but pre-roll Land Rover ads are annoying. They have such an opportunity to target based on interests in music that you'd think they could do better. After all that is there business.
If you use their Adobe Air app, there are no ads at all. Plus, when you minimize it, it goes to the system tray so it is out of the way. - Corey Smith from twhirl
Thanks Corey, nice tip. - Tac Anderson
Justin Foster
Why is domestic oil drilling a partisan issue?
I wonder if liberals think that if don't don't drill then no one will mess up the environment. Because, afterall, everyone is so much better in the world than we are... right? - Corey Smith from twhirl
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