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Rick Bayless: What I like about Twitter http://www.rickbayless.com/blogger...
RT @amyjokim What are the properties of good call-to-action buttons? http://www.uxbooth.com/blog...
Registered for RWW's Real-Time Web Summit today - thanks to @billjohnston for heads up - http://www.readwriteweb.com/summit...
RT @rww ReadWriteWeb's Top 5 Web Trends of 2009 http://www.readwriteweb.com/archive... [nicely done]
hmnn -- some pretty basic functions (e.g., view reservations) on nwa.com have been down for four or five hours now -- very very unusual
Thanks for sharing, Scott. It’s funny, this piece of full of the kinds of advice I’ve been giving for years — don’t be overcontrolling, expand your target audience as widely as possible, consider fan sites allies rather than competitors — but it still left me a bit uneasy. To cite just a few things I’d contest either in fact or implication: “These... - http://cothrel.tumblr.com/post...
Thanks for the question. It’s important to note that most of our customers use a web analytics package in combination with our community platform. They want the same visibility over our pages that they have over the rest of their website, and that can easily be accomplished by placing a beacon on our pages. However, our platform isn’t just a... - http://cothrel.tumblr.com/post...
Timely question — I wrote a blog post just a couple weeks ago about how to cultivate superusers on your community, and I think many of the principles apply to advocates out on the social web as well: Superusers: Step by Step. I think the main thing to understand is that advocates aren’t generally looking for rewards of monetary value — and often... - http://cothrel.tumblr.com/post...
To add to Kevin’s reponse, I think Barnes & Noble has done a terrific job of integrating the community with their website so that any visitor to bn.com is aware of them. My experience is that lack of promotion is the number one reason that communities fail — customers just aren’t aware of the social features you are offering them. Therefore it’s... - http://cothrel.tumblr.com/post...
One thing people often miss about 90-9-1 is that it’s only a point-in-time measure — where only 10% participate within, say, a 30-day period, you are typically engaging a larger percentage of your target audience time. That is to say, the 10% participating at any time is never exactly the *same* 10%. If you want to get a sense of what percentage... - http://cothrel.tumblr.com/post...
Ah Kevin, you beat me to it! Just to add a little more color to that — most of our customers focus less on how much time users spend on the community, and more on how much participation (posts, kudos, blog comments, etc.) and usage (logins, page views, message views, etc.) there is in general. There are exceptions — ad-supported sites might be one... - http://cothrel.tumblr.com/post...
Good question! Policy of course is always company-specific — you policies should reflect your company values and culture, and should be in agreement with your any other guidelines you provide to employees (e.g., confidentiality agreements). Having said that, I think it’s good to look at policies created by other companies to get an idea of the... - http://cothrel.tumblr.com/post...
Companies do indeed participate in the conversations in their communities, and my experience says that your customers expect it. You do, however, have to think about how you want to participate. I get this question so often that I wrote a blog post about it last year. I called it “Three Ways to Show Up.” I think you’ll find it helpful! Ei-lunT... - http://cothrel.tumblr.com/post...
RT @billjohnston @ocreport intrvw w/ Dawn Lacallade http://www.onlinecommunityreport.com/archive... [a very good one]
What Jake said. Ok, maybe I do have a few additional tips of my own.:) I like the 5 of 5 structure also — it’s a common way to avoid the problem you encounter when you try to create 20 or more ranks, but still want to make then “legible” to users in terms of “what’s higher than what.” I also wrote a blog post yesterday that had a few tips for... - http://cothrel.tumblr.com/post...
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