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Joe Cothrel › Comments
HBR: Should You Invest in the Long Tail? - http://harvardbusinessonline.h...
It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story. by Anita Elberse
- Joe Cothrel
HBR: Should You Invest in the Long Tail? - http://harvardbusinessonline.h...
It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story. by Anita Elberse
- Joe Cothrel
Brandthroposophy - http://kozinets.net/
Robert Kozinets on Marketing, Media, and Technoculture
- Joe Cothrel
Brandthroposophy - http://kozinets.net/
Robert Kozinets on Marketing, Media, and Technoculture
- Joe Cothrel
JoSS: Journal of Social Structure - http://www.cmu.edu/joss...
"Answer People" and other Social Roles in Community
- Joe Cothrel
JoSS: Journal of Social Structure - http://www.cmu.edu/joss...
"Answer People" and other Social Roles in Community
- Joe Cothrel
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