Yeah its very bad. - Fred Grott

the pattern of http://www.fastcompany.tv/workfas... in general seems to be "here's the guest, but lets talk crap for a couple minutes first". from a marketing perspective who ARE SAP after with this sponsorship ? - martin english

A good counter-example is BMW's sponsoring TED Talks. - Ole Begemann

Martin: SAP is after small and medium businesses. The "let's talk for a couple minutes first" format is going to change, though. David Allen will be on next week, and he's very influential in the markets they want to reach. - Robert Scoble

But SAP is for heavy industries, very powerful and expensive, we had SAP for "poor people" MS Navision, but still expensive (hours and hours of consulting work to customize it to every client). - Mário Pires

Mario: most of SAP's growth comes from small and medium sized businesses. This is a show about how the Internet is changing how work is done. Fits right into what kind of market they are trying to reach. - Robert Scoble

SAP's model of over pricing and under delivering will never work in the SMB market. Frankly, it's only because of the state of enterprise IT that they've been able to exist at that level. SMB won't have the patience to put up with it. - Kevin Cearns

Robert, if I was attempting to reach a new market that I am just getting into as a company would not the first 3 sentences in a video show be abut my firm and how it can serve that market? - Fred Grott

Ole and Fred: fair enough. We've been at this a month and are still trying to figure out what works. Thanks for the feedback. Luckily we have a sponsor who is willing to help us get started and see if we can make a quality show and get an audience that'll be loyal. So far we're ahead of the market in doing a show about the future of work, and we'll work to get the quality up. - Robert Scoble

I find it quite good that SAP is sponsoring WorkFast.TV! There certainly is a fit as SAP is moving towards Web 2.0 (and Enterprise 2.0). Of course showing silly cups with huge logos on them is not very creative. What about a person from SAP joining the conversation on the set? That would be really 2.0... - Matthias Schwenk

Fred: keep watching, we'll improve both the show's content and SAP's presence on the show. - Robert Scoble

Robert, i was not aware of that, probably because in here just big enterprises use it. - Mário Pires

Lets see, first 3 sentences: SAP provides software that helps both large and small businesses manage and innovate their business and supply relationships to lower costs and bring more services to their business relationship partners...obviously it has to be jazzed up advertising wise but that is a start - Fred Grott

I love Shel's cue cards. He's constantly looking down at them before speaking. - Rob Safuto

@Robert: I'm all for giving people a chance and I'm all for trying new things but that show was unwatchable. As a blogger with close ties to SAP, it was embarrassing. If you want to know where SAP growth comes from, read the 10K-Qs. It's dangerous to talk about people influential an any market. There are MANY influence points. - Dennis Howlett from twhirl

This might be one area where MSM could actually help out consulting. Hard to utter that, but true I think. - phil baumann

Robert, keep cranking away and focus on incremental improvement. - Mike Doeff