Aaron Wall discusses Google's latest focus on site hierarchy and display of breadcrumbs in the SERP snippets. His points about relevancy are worth consideration. "Do I recommend using breadcrumbs? Historically I have, but if Google does not fix the above issues it will likely end up costing publishers some perceived relevancy, and in some cases I might not recommend using them except for on small sites or those with tight and descriptive breadcrumb structures. And on larger sites they might make more sense on category listing pages rather than on item detail pages."
- Dana Lookadoo
Facebook has been meeting with a number of large application developers — especially the big social gaming companies that already have their own lucrative virtual currency systems — and talking about making Credits mandatory. Facebook, we assume, would continue to allow other virtual currencies to co-exist alongside Credits, assuming it does generally move in this direction.
- Dana Lookadoo
Amazing how so many social marketers are "off" today but still thinking about search and being social!