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Social Media is an Imperfect Sales Tool. Use it Anyway. -
May 21, 2012
Yes, it can sell books. But the sales benefits are far down on the list of benefits that you will accrue using social media the right way. More likely: You are making friends, you are learning about what else is out there, you are exchanging knowledge, you are discovering, you are communicating, and opportunities will come your way as a result. So, yes. Social media does not a bestseller make. It's never going to match the effectiveness of a national media campaign. It's never going to match the efforts of a dedicated publisher's marketing efforts. -
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