If you hadn't noticed, our media climate generally provides a very distorted mirror of our lives and of our gender. And I think that's going to change. Now most media companies -- television, radio, publishing, games, you name it -- they use very rigid segmentation methods in order to understand their audiences. It's old-school demographics. They come up with these very restrictive labels to define us. Now the crazy thing is that media companies believe that if you fall within a certain demographic category then you are predictable in certain ways. You have certain taste, that you like certain things. And so the bizarre result of this is that most of our popular culture is actually based on these presumptions about our demographics.
- Cyber Wanderlust
from Bookmarklet
All the people who participate in social media networks belong to the same old demographic categories that media companies and advertisers have used in order to understand them. But those categories mean even less now than they did before. Because with online networking tools, it's much easier for us to escape some of our demographic boxes. We're able to connect with people quite freely and to redefine ourselves online.
- Cyber Wanderlust
But they get a lot more information about what you do online, what you like, what interests you. That's easier for them to find out than who you are.
- Cyber Wanderlust
Suddenly our taste is being respected in a way that it hasn't been before. It had been presumed before.
- Cyber Wanderlust
So when you look online at the way people aggregate, they don't aggregate around age, gender and income. They aggregate around the things they love, the things that they like. And if you think about it, shared interests and values are a far more powerful aggregator of human beings than demographic categories.
- Cyber Wanderlust
If you look at the statistics -- these are worldwide statistics -- in every single age category, women actually outnumber men in their use of social networking technologies...Will the next big-budget blockbuster movies actually be chick flicks? Could this be possible, that suddenly our media landscape will become a feminist landscape?
- Cyber Wanderlust
But I think women are actually going to be -- ironically enough -- responsible for driving a stake through the heart of cheesy genre categories like the chick flick and all these other genre categories that presume that certain demographic groups like certain things, that Hispanics like certain things, that young people like certain things. This is far too simplistic. The future...
more...
- Cyber Wanderlust
So imagine a media atmosphere that isn't dominated by lame stereotypes about gender and other demographic characteristics.
- Cyber Wanderlust
@EjDD I agree with much ideas brought up here, and i think this gender barrier in SW is diminishing by next generation of web and SM.
- Danica Radovanovic
Bora, can you share what was your rational for platform - WP versus blogger or paid ones?
- Alexey
Moved from Wordpress.com to Wordpress.org, which gives me more flexibility (e.g., putting up my own banner, various widgets, etc.). I already owned coturnix.org domain, so this was easy and made sense to do.
- Bora Zivkovic
Wordpress is really the best platform right now. And especially in its .org version it is both easy for n00bs and flexible for experienced users. Blogspot is a pain, Drupal is a greater pain, and I am not techie enough to play with things like Expression Engine. On the other hand, if I could get my hands on Scripting2 I would totally love that!
- Bora Zivkovic
I know it's free, but it is isolated - one HAS to go there on purpose (and I do) to see what's new. Not much cross-linking and conversation outside of the network which is a pity - it is a fantastic collection of bloggers.
- Bora Zivkovic
On the farewell post, Claudia commented (paraphrasing) that you can't have "collaBORAtion" without Bora...
- Bill Hooker
RT @danielpunkass: I think I finally figured out Facebook. It's where you write all the crap that you are afraid would be too boring for your Twitter audience.
read this wonderful post and made a comment. Bora, I support your decision, too much energy and passion came to this blog from your side, so it's understandable. See you on new URL!
- Danica Radovanovic
I should have guessed that you would write an epic-length post about this. :-) It will be interesting to see whether the science blogosphere condenses around a few large networks or if there is a return to more blogging on single-author blogs.
- John (bird whisperer)
Any thoughts on what this means for blogging in general?
- Todd Hoff
John, I also found the tension between magazine and blog and corporate vs independent interesting.
- Todd Hoff
Yes, that was interesting, as is the conflict between print and web in the media as whole. I was barely aware of Seed Magazine. I knew it existed, but I only read an article if one of the Sb bloggers linked it, and even then pretty rarely. I agree with Bora that the two could have been better integrated.
- John (bird whisperer)
I had been aware of some discontent within Sb even before the Pepsi blog incident, but I didn't know how deeply it ran.
- John (bird whisperer)
Sorry to see you are leaving Sb, but I will be reading your stuff wherever you land (No Huffington Post for you though?) As long as you feed whatever blog url into friendfeed or twitter, I will see it.
- OMG 404 Joe
Yup, I need to change all the feed piping everywhere - FF, Fb, etc. tomorrow morning probably.
- Bora Zivkovic
Lovely piece of writing, Bora. I teared up at the end. Sigh.
- Mickey Schafer
"In 2005, hardly anyone at Google actually used Facebook, so they just didn't understand what people were getting out of social networking products. Incredibly, many people on the Orkut team did not use their own product (let alone Facebook) outside of work. By contrast, everyone I know who worked at Facebook was a passionate user of that product."
- marcell mars
"We can examine the article’s influence by looking at citations to it, but there are thousands of citations and sifting through them is unwieldy. Today we’re launching the ability to search within this set."
- marcell mars
Pew Internet Project released a short report this afternoon that examines how people use digital tools to learn about local and community issues. If you’re interested, you can view the report at http://pewinternet.org/Reports... Among the key findings, one in five Americans use digital tools to interact with neighbors and learn about local issues. Community blogs and social networking sites are playing an important role in community interactions for those Americans who know few of their neighbors personally. It also finds that one in five adults have signed up to receive email or text message alerts about local issues, with weather updates and school alerts showing particular relevance.
- Howard Rheingold
"Scholz is particularly critical of accepting the cliché that young people are naturally “digital natives.” In his view, the concept initially encouraged much-needed attention to informal digital learning but was eventually too often misunderstood. “The idea of the ‘digital native’ was useful to examine youth growing up with the Internet. But it is now clear that not all learners born between 1980 and 2000 grew up using the Internet in a way that makes them automatically skilled users. Digital immersion should not be mistaken for media literacy.”"
- Howard Rheingold