Every year, a bunch of high-level pundits get to chime in with their thoughts on the answer to a very open-ended question.. this year it's WHAT WOULD CHANGE EVERYTHING? - Darrell Berry
"what if the old media dies much more quickly? What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if TheNew York Times goes out of business—like, this May? " - Darrell Berry
"The fundamental principles behind current advertising pre-testing models have hardly changed in the past few decades. This paper argues that it’s time to update the discipline with contemporary paradigms of collaborative thinking and decision-making. Using the thinking behind prediction markets, the paper constructs a completely revamped model for ad pre-testing – offering another avenue for advertisers seeking precious market information, while also clarifying the role played by traditional ad pre-testing." - Darrell Berry
"Mr. Panarin posits, in brief, that mass immigration, economic decline, and moral degradation will trigger a civil war next fall and the collapse of the dollar. Around the end of June 2010, or early July, he says, the U.S. will break into six pieces -- with Alaska reverting to Russian control." - Darrell Berry
