By monitoring social communities, you can better understand where conversations are taking place, by whom, and the topics being discussed. Learn more about your customers’ needs, wants, issues and frustrations – then integrate these findings into your search marketing program. This can help strengthen your brand and improve overall online performance. Here are 4 tips on how to start integrating social media monitoring into your search strategy: 1. Utilize Social Media Monitoring Tools 2. Analyze social Keyword tags 3. Gain customer insights 4. Better focus local and regional search programs - David Alston