David Alston › Comments

early every panel on Social Media mentions Marcel Lebrun’s team and the Radian 6 platform. With that comes the obligatory mention of the Listen, Measure, Engage methodology. During the MITX Brand Personification #MITXSM panel on September 17,2009, there was mention of the usual tenets of social media: * Be transparent * Do not attempt to control the conversation * Engage - David Alston

While I am ultimately responsible for everything that MTV News produces, my colleague Ryan ably helmed the pre-show. I was tasked with fusing my two worlds: Television and The Internets. My pre-show job, then, was to floor produce Justine Ezarik (aka iJustine) in what we called “The Tweet Seat.” From high above Sixth Avenue (just a few steps from Rolling Stone Magazine, my very first paying job in New York City), Justine analyzed VMA celebrity activity on Twitter using a data visualization developed by MTV, Stamen Group and Radian6. - David Alston

As I mentioned a key learning to increase executive commitment to social media was the need to move beyond reporting just social media metrics. We need to show how our activity is impacting business outcomes that matter to executives. - David Alston

While the title of the paper is “Mobile Advertising – 2020 vision“, I think it actually goes further and is a very brave (and I believe accurate) look at how ADVERTISING will look in 2020. - David Alston

As futurologist Ian Pearson stated in Gartner's Customer Relationship Management Summit earlier this year, the rapid pace of change in technology means that companies need to focus on agility instead of just optimization when it comes to integrating social media and CRM applications. - David Alston

By monitoring social communities, you can better understand where conversations are taking place, by whom, and the topics being discussed. Learn more about your customers’ needs, wants, issues and frustrations – then integrate these findings into your search marketing program. This can help strengthen your brand and improve overall online performance. Here are 4 tips on how to start integrating social media monitoring into your search strategy: 1. Utilize Social Media Monitoring Tools 2. Analyze social Keyword tags 3. Gain customer insights 4. Better focus local and regional search programs - David Alston

PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations. - David Alston

Post about Get Satisfaction, customer engagement, and the importance of listening - David Alston

Interview on StartupLucky with Amber Naslund, Director of Community for Radian6. - David Alston

John Jantsch interviews Amber Naslund about community management, social media, and social media monitoring. - David Alston

Dave reviews the new Radian6 features - David Alston

Forget about return on investment. Companies need to think about getting return on insight. - David Alston

John Jantsch links to Amber Naslund's post about her social media system - David Alston

Great rundown of some listening practices and practical steps - David Alston

Great point. Non-profits need to listen, build a tribe and ask for the money last. - John Flynn

Discusses Radian6's use of Twitter favorites to capture customer feedback/testimonials - David Alston

Survey says that CMOs don't think they're effectively tracking social media, WOM - David Alston

wish I could afford @radian6. I'm too small. - Francine Hardaway from IM

Thanks Jason. Francine hopefully we will be able to collaborate together soon. - David Alston

No surprises with this study but it does have some interesting data to reference. - David Alston

No surprises with this study but it does have some interesting data to reference. - David Alston

B2B has such potential with the social web if they understand its about target listening, engagement and building lasting relationships within their field online. - David Alston