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David Berkowitz

David Berkowitz

Director of Emerging Media & Client Strategy at agency 360i, blogger at MarketersStudio.com, speaker (over 80 events and counting)
[Zombie Highway 2] A pretty good ride - http://www.youtube.com/watch...
[Zombie Highway 2] A pretty good ride
Play
RT @MRY: Best of luck to our own @VishalSapra and #client @BNYMellon as they speak at their #OMS14 panel, "Can Mobile Make Banking Sexy?"
Storymaking: The Next Evolution in Content Marketing - Say Daily http://www.saydaily.com/2014... - I'm slow here but love these #storymaking examples
Storymaking: The Next Evolution in Content Marketing - Say Daily http://www.saydaily.com/2014... - I'm slow here but love these #storymaking examples
The @ShortyAwards for brands & organizations are open! First deadline is this Friday, 11/14. Enter your work here: http://industry.shortyawards.com/
The @ShortyAwards for brands & organizations are open! First deadline is this Friday, 11/14. Enter your work here: http://industry.shortyawards.com/
.@evanburns @AngelaGruszka an honor joining you on stage at #bisummit. @adubs323 stellar moderating! @Aerocles thx for having me
RT @whydotpharma: Is there a future for branding in healthcare? https://medium.com/@whydot... @petite_a @leifthunder @dberkowitz @alexgibelalde #i…
RT @learnedmedia: Check out @UJAfedNY's awesome panel on November 18 about Wearable #Tech! Moderated by @dberkowitz. Register here: http://www.ujafedny.org/event...
Apple, this outdoor ad in Madrid of an iPhone 6 bending doesn't help your case #bendgate @ Metro… http://instagram.com/p...
Apple, this outdoor ad in Madrid of an iPhone 6 bending doesn't help your case #bendgate @ Metro… http://instagram.com/p...
.@johnlewisretail has it all wrong. Seeing people kiss grosses out kids, rather than making kids want to buy penguins. #montythepenguin
RT @whydotpharma: What I learned today: @dberkowitz the personal stories are the new brand stories #ideagoras
The moment you feel you own it, chances are you lost it - @petite_a #Ideagoras https://twitter.com/dberkow...
RT @CIBBVA: RT @RosaliaCogollo: "No nos centremos en crear historias, creemos conversaciones, relaciones con los consumidores" @dberkowitz #Ideagoras
Wild being at #Ideagoras in Madrid following #digitalcph in Copenhagen and #IABSG in Singapore. The Twitter world is flat
Agree? “@CIBBVA: RT @whydotpharma: @leifthunder: "We dont have talent gap we have agency gap: working dumbs down creatives!" #ideagoras
RT @Louise_madsen: How companies can survive in the collaborative economy. 5 key takeaways from @jowyang #digitalcph https://twitter.com/Louise_...
Links for 2014-11-05 [del.icio.us] - http://del.icio.us/dberkow...
So far at #Ideagoras, one reference to @jowyang (via @angel189). Let's see how many others follow
.@leifthunder: agency business models aren't aligned with client goals so inefficiencies get rewarded #ideagoras
Any followers in Madrid or more broadly in Spain? I'm here at #Ideagoras - follow the livestream to see why The Future of Branding is Now
“@LupusEurope: If you cannot attend #Ideagoras no worries! follow by streaming @lasombra_prod http://www.lasombraproducciones.com/ @Ideagoras @annwithany
“@LupusEurope: If you cannot attend #Ideagoras no worries! follow by streaming @lasombra_prod http://www.lasombraproducciones.com/ @Ideagoras @annwithany
Sales of Taylor Swift’s ‘1989’ Intensify Streaming Debate - NYTimes.com - http://www.nytimes.com/2014...
But the most effective piece of promotion may have been Ms. Swift’s own deft command of social media. On Twitter and Instagram, she excels as an authentic personality who establishes direct connections with her audience by doing things like reposting images of fans holding copies of her album, said Matt Britton, chief executive of MRY, a youth marketing agency that is part of the Publicis Groupe, the global advertising giant. “She has been able to take one person and spread herself out into millions of itty-bitty pieces of Taylor Swift and touch as many people as possible,” Mr. Britton said. “When you do that, you generate a kind of advocacy and excitement that no level of advertising could.” That kind of engagement may inspire just as much loyalty in her fans as her music does, a valuable lesson for the music industry at large. - David Berkowitz
Save 50% on @SMWNYC passes during the 48-hour flash sale http://socialmediaweek.org/newyork... #smwnyc
Save 50% on @SMWNYC passes during the 48-hour flash sale http://socialmediaweek.org/newyork... #smwnyc
RT @MattyB: I spoke with the @NYTimes today about the implications of @TaylorSwift13 's incredible album launch. http://www.nytimes.com/2014...
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