David Berkowitz

Great events in NYC - David Berkowitz

What if your iPhone could read barcodes? ...just like the scanners at the checkout (you know, the ones with the red laser.) You could do all sorts of cool things. * Check online prices for a DVD player. * Scan movies at the store and beam them to your TiVo. * Scan a book and check for reviews. * Scan the milk and add it to your grocery list. I know what you’re thinking. That’s impossible, right? You heard the camera just wasn’t good enough. Actually, it is good enough. But you can’t use just any old barcode technology. You need RedLaser – just maybe the most advanced 1D barcode recognition technology on planet earth. - David Berkowitz

Excerpt: The technology is known as augmented reality, and it's taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is that augmented reality will engage an audience more deeply than other forms of social media, such as viral videos, fan pages on Facebook, or Twitter followings. The total market for augmented reality is expected to hit $350 million in 2014, up from about $6 million in 2008, according to ABI Research. Of the total five years from now, almost $170 million will come from mobile augmented reality advertising. - David Berkowitz