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David Berkowitz

David Berkowitz

Director of Emerging Media & Client Strategy at agency 360i, blogger at MarketersStudio.com, speaker (over 80 events and counting)
Links for 2014-10-07 [del.icio.us] - http://del.icio.us/dberkow...
Infographic: This Is How Brands Can Get More Millennial Love | Adweek - http://www.adweek.com/news...
Links for 2014-10-06 [del.icio.us] - http://del.icio.us/dberkow...
Golf Brands Are Trying to Bring Millennials Back to the Game With New Digital Focus | Adweek - http://www.adweek.com/news...
Matt Rednor, creative agency MRY’s chief innovation officer, had some far more radical advice. “They need to digitize the course,” said Rednor. “Maybe lights go up so you can see the putting line to help you make it. The clubs could show you how to swing better, so it’s like there’s a coach with you.” - David Berkowitz
Top Quotes and Takeways from Inbound 2014 - http://www.marketersstudio.com/2014...
GifBook — Animated GIFs as Flip Books - https://gifbook.io/
Print GIFs as paper flip books - cute idea - David Berkowitz
Away since 10:23 AM (GMT-4)
Links for 2014-10-05 [del.icio.us] - http://del.icio.us/dberkow...
Spring - Go Shopping - http://shopspring.com/
A new way to go shopping on your phone. New shops opening weekly. - David Berkowitz
Idle since 9:58 PM (GMT-4)
Key Takeaways from INBOUND 2014 - http://www.slideshare.net/HubSpot...
Quote featured here in this Inbound roundup - David Berkowitz
The Best Quotes From Inbound 2014 | CrowdlyCrowdly - http://blog.crowdly.com/2014...
Why It Matters:  Marketing should be collaborative. By allowing the consumer to become the story, brands are both finding out more about their best customers and obtaining new ones in the process. By having an open and engaged community, brands have the ability to nurture a fanbase of advocates that will create with them for years to come. Instead of storytelling, they’re creating their own success story together with their customers. - David Berkowitz
Google Maps | Smarty Pins - http://smartypins.withgoogle.com/
A geography trivia game by Google - David Berkowitz
Links for 2014-10-04 [del.icio.us] - http://del.icio.us/dberkow...
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NYC's new hub for digital media & tech - David Berkowitz
Links for 2014-10-03 [del.icio.us] - http://del.icio.us/dberkow...
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An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content - http://www.adrants.com/2014...
MRY CMO David Berkowitz concurs, saying, "All content marketing and native advertising comes out of our media team, which covers earned, owned, and paid media, in collaboration with the creative and production teams depending on the content involved. We have account managers and project managers handling the process, but then various media specialists executing the advertising. The client is involved throughout the process, from aligning on strategy and goals at the outset to reviewing creative and copy." - David Berkowitz
Games | GlassLab Games - http://www.argubotacademy.org/
Argubot is a really interesting game designed to teach Critical Thinking Mars Generation One: Argubot Academy is GlassLab's first original game. Made in collaboration with the National Writing Project and NASA, Argubot Academy is a 21st century adventure on Mars. Players build their own argument robots, called argubots, then take them into battle in order to persuade quirky characters that their position is right. It's all about reason -- and robots. Download today from the App Store for just $2.99! - David Berkowitz
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