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Robert Scoble
New Yelp iPhone app is also out. There's a cool easter egg (Augmented Reality feature). Here's how to do it:
Download the new Yelp app (came out yesterday). So you shake your iPhone 3 times. That activates a feature called Monocle. A message should come up if you activated it. A blue box will come up saying "the Monocle has been activated." It will create a button in the top right corner. Now you should be able to look at the bars, restaurants, etc. Only works on iPhone 3GS. - Robert Scoble
waiting Robert.... :) - Sampad Swain
You point it at businesses, or down the city block. I'll try it right now. - Robert Scoble
Yep! Works. Took a few tries to get it to activate. Some of the places it shows me have been closed for ages though, guess I need to update Yelp for the area. - Otto
That sounds so cool. Would love to see a video demo of it Robert! - Alex Calic
I wonder why it's an easter egg. That sounds great. - Daniel Ha
I just did it. Very cool. I hear this feature was added for me. I really love it! - Robert Scoble from iPhone
Daniel: probably to get it through the iPhone store approval process faster. - Robert Scoble from iPhone
Raises the question of whether they would have rejected it if they'd known about it. Or did Yelp tell the reviewers about it? - Jan Dawson
Very, very cool! Just tried it out. There's not a lot on Yelp near by work (kind of an industrial area), but I did get it to find the nearest restaurant. So cool! :-) - Josh Bancroft
as long as Yelp allows iPhone users to rate on the fly.. previously had to sync first (not smart) - Sam Levin
can anyone grab me a screenshot of this? i want to write about it - Marshall Kirkpatrick
I do love beating TechCrunch with news! :-) - Robert Scoble from iPhone
Yes, Mr. Scoble, you beat RWW, TechCrunch, AND Mashable! Damn. - Ben Parr
I can't get it to work... :( - Larry Roth
We need a Yelp for Federal, State and Local government services. - Chris Stevenson
Too bad nobody will ever see it 'cause you mentioned it here and not on your blog ;-) - Ken Sheppardson
I just posted a photo on my friendfeed account. - Robert Scoble from iPhone
Installing - Stephen Pickering
The instructions sound like World of Warcraft. - Steve Rubel
You android lovers will see that 'Layer' reality browser does the same as Monocle - Wayne Bentz
Yelp also just launched their Palm Pre app in the Palm app store. No augmented reality that I can find :-( - Ken Sheppardson
Yelp doesn't seem to have much support for Canadian business according to some reviews - Alex Knight
Marshall, I just blogged a screenshot. Will be on www.tinyscreenfuls.com as soon as Posterous gets it there. - Josh Bancroft
Stupid 3GS. You guys think you're so cool. Easter eggs, harumph! *mumble grumble* - Sarah Lane
Yay it works in Canada too! - JP Holecka - Jaypiddy
Nice idea but in my case the locations seem to be about 180 degrees off - i.e. showing behind me instead of in front - but may be down to a fuzzy GPS location or something - will have to keep trying - Jan Dawson
I wonder why it was "secret", ... undocumented API usage or just to create marketing buzz ? - Kooleido
Kooleido: I hear it was added at last minute. - Robert Scoble from iPhone
Damn, nothings happening. I've shaked it :( - Stephen Pickering
No iPhone 3G love because no compass? Phooey. :P - Cheryl Jones
Installed It! Works Awesome! Would definitely use it on my next lunch hunt in Downtown - Kooleido
Got it to work--just took a little more shaking...was worried I was going to put my phone through the ceiling! - Larry Roth
Kooleido, how'd you get it to work. I've installed and shaken, but nothings happening - Stephen Pickering
Oh--and very cool - Larry Roth
Stephen shake in long and hard strokes. - Robert Scoble from iPhone
I hate that the iPhone 3G can handle all this new stuff, but Apple insists that you need the 3Gs. Qik on the jailbroken 3G has been awesome! - Elijah Nicolas
@Elijah Nicolas The 3Gs is for the built in compass that is required for augmented reality to work. - JP Holecka - Jaypiddy
lol if it was added for you Robert it would show the cutest girls in the area instead - Sherry Reynolds
Didn't I hear that Apple had an embargo on AR apps til next month? - Brian O'Connell
Very cool, thanks for the info. It appears you have to be logged into Yelp though the app before the monocle option will appear. - Patrick Looney
just posted about it http://www.readwriteweb.com/archive... good job finding it first Robert! - Marshall Kirkpatrick
1st sentence typo in your post Marshall ;o) - Alex Calic
Couldn't get it to work by "shaking it" but I got it to work by moving my iPhone up and down 3 times in a vertical motion. Pretty damn cool. - Doug Rice
Marshall, how do you get that camera view? I can't seem to get mine to work. I've shaken and shaken - Stephen Pickering
Well, thats slightly cool. - Sean Oliver
Stephen, you should probably just keep shaking. In publish, with lots of people around. :) No, I don't know. I don't have a 3Gs so I don't have a compass so I don't have the Yelp AR. - Marshall Kirkpatrick
Holy crap. It really works. - David Sharpe
Unreal... landscape and portrait works. - Drew Lucas
Yeah this is very cool. Don't know if I want to be the guy standing in the middle of the street downtown using it, but I can see some very practical applications. - Trevor Childs
Check out our Yelp AR layer inside of Layar Reality Browser ... Android. http://www.GoWeb3D.com - Dave Elchoness
Scoble, I just published on Mashable: http://mashable.com/2009... - Ben Parr
Doh! mashable wins with the most link-baity headline again. - Marshall Kirkpatrick
Putting up a video on Gear Live. - Andru Edwards
we have video too :P - Jennifer Van Grove
@Marshall - We still love you guys, your article's great. :D; @Robert, props. Total props. - Ben Parr
@Robert thanks it's fun http://bsu.gr/4414782 - briansugar
I made a screenshot here: http://www.flickr.com/photos... It takes a few tries to turn on the option though! - Daynah
posted about this on Obsessable and my blog. We'll see if Techmeme grabs it and actually puts this FriendFeed thread first, or if they just ignore it until TechCrunch covers it lolz http://www.obsessable.com/news... & http://www.sampletheweb.com/2009... - C. K. Sample III
ah Marshall got it up first on a notable blog... http://www.readwriteweb.com/archive... - C. K. Sample III
I got it to work and man, is it sweet! So smart. - Leslie Fishlock
Shake the darn thing 3 times :)- they say that break dancin was learnt , robbing hubcaps of a movin car in NYC.. so lets so what the new thing will be by the time th iphone has all the motion sickness activiated apps !! - Peter Dawson
just got word of a THIRD app with AR live in iTunes store! http://www.readwriteweb.com/archive... I'd say it's official: AR apps have come to the iPhone! - Marshall Kirkpatrick
I already had 2.0.2, but I'm downloading 3.0 now. I'm not thinking it's going to work in my office, but we'll see. - RobinDotNet
Ok, that's really cool. It even works sitting here in my office at home. - RobinDotNet
Downloading now. I am absolutely fascinated by the idea of augmented reality! - Victoria Harres Akers
This is pretty cool but the shake 3 times thing doesn't work too well - Jason Wehmhoener from iPhone
This is fantastic, just activated Monocle. For those having trouble, its best to move/raise and lower the iPhone 3 times vertically instead of just shaking it. I was shaking mine like a madman until I tried the vertical move. - Bryan
[Video] Yelp iPhone Augmented Reality Application http://blip.tv/file/2524950 - Steve Garfield
very cool - I can't believe stuff actually shows up near my house on the bay - sweet :) - Susan Beebe
Damn, guess I'll have to upgrade to the 3GS now. - Damon Cortesi
I am using the app in Indianapolis to find a restauant. As I guessed the augmented reality is cool but not very useful. Other than to help figure out which direction to walk in. - Robert Scoble from iPhone
Argh. I wish I had wifi here so I could download it. A trip to Starbucks might be in order. - ha3rvey (free hugs!)
killer in nyc - mike "glemak" dunn from iPhone
dang it - iPhone 3G... - Jodi
iPhone 3G... not in the States... meh - Johnny Worthington
It's innovative and that's awesome, but I think this type of interface will be a passing gimmick until more advanced image processing is built into the mobile device. My thoughts on what does matter about it here - http://bit.ly/12wtcY My $0.02. - Alex Hawkinson
shake your iPhone 6 times, that activates GoogleVoice - HansVanRock
Pretty damn cool. Thanks for the heads up - Jim Goldstein from iPhone
I just got this going on my friend's 3Gs. I don't even know what to say. That is freaking incredible! Makes me want a 3Gs *just* for that feature! - Michael Lynton
Just tried this. Awesome! Too bad I'm in a po' dunk town with nothing to do. :) - Bryan Lee
Amazing, how on earth did you find it! It's still 6:00 am, perhaps I'll Yelp for breakfast - Nalin Perera
Wow, I'll have to say this is phenomenal. Wish I'd had this on my trip to D.C. a couple weeks ago. Yelp just made an incredibly useful app even more useful. I've seen a lot of developers working on this technology lately but it looks like they beat everyone to the punch. - Mike Elliott
screen capture of it in action http://twitpic.com/fklr4 - mike "glemak" dunn
very cool....it took me a few times to get the blue box, but then it worked. thanks - Pam Negoro
I just got the yelp AR to work, and I am staying tonight in a hotel, so I went to my window, and held the camera to the window and it was able to show me reviews of the businesses right across the street from me! I am in love with yelp all over again! - Colide81 (James)
Can't get it to work! Shook long and hard! - Islandwoo from iPhone
This youtube video should help you learn how to get it Islandwoo, I think its in how you shake it, I tryed several ways but after I watched this video I did it like the guy in the video and it worked. http://www.youtube.com/watch... - Colide81 (James)
Yeah, you've got to learn to shake it just right! :-) - Nalin Perera
Robert Scoble
I am actually VERY excited about FriendFeed going to Facebook. This is a HUGE win for both companies! More later.
+1 (without the more later ;) - Orli Yakuel
Big news. - phil baumann
Oh, I can't wait to hear how this shakes out... - Travis Tasset
With any luck FB will rework the UI to make it more friendly and it can gain some market - James
Absolutely. Great deal all around. Congrats to everyone involved. - Tom Guarriello
If Facebook uses the FriendFeed interface, then I would agree it is a great idea. - Rob Diana
I'm hoping for better, faster feature development. - Jeff Harbert
yes, definitely win-win - Wolfgang Heinrich
huge win for both companies ?? is it a win for the FF community ?? who comes first ?? the business or the users ?? I bet you within 6 months, I wont be using FF as much as I use it now !! - Peter Dawson
i agree - facebook has been getting on my good list this past year and I just love friendfeed. - Chris Jackson
Just as I re-dedicate myself to using FF, FB acquires them. If FB can integrate FF's deep feature set, it would be a win-win-win. - Jim Duncan
True or false: Facebook needs FriendFeed more than FriendFeed needs Facebook. - Joel Zehring
I'm excited too, but at the same time I'm afraid facebook may make some wrong moves with their acquisition. We've seen this happen before. - Steven (optionshiftk)
this is not a good day for Twitter.... - Giorgio
I fully expect to just see FriendFeed as a separate entity to go away with its technology being absorbed by Facebook. - Mike Flynn
Very True. - Steven (optionshiftk)
Joel: Absolutely true. - Adam Reyher
I caught Robert's reaction to the news on my iPhone: http://www.youtube.com/watch... - Robert J Taylor from iPhone
If this makes it so I have one LESS place to go to follow my social media, then it will be great. I already have too many different places with different people and different conversations for differ purposes that overlap and make it unnecessarily complicated. - David Rondeau
FF > FB? not great, actually. diversity is better than monopoly. and i'm concerned about aggregation features getting deprecated (in the name of progress and chrossing the chasm and all that jazz.. of course ;) - jacek
This is a IP, technology and talent grab.. I don't see the 2 sites being consolidated - Dave Senior
It may be a big win for both companies but is likely a big lose for FF users. - Brian Sullivan
FriendFeed functionality on Facebook would be nice. The reverse, not so much. They're trying to address two entirely separate purposes and as such, need to remain completely separate. - Adam Reyher
I hope Facebook turns into FriendFeed. That would be great! - Wo
I'd really love to see the real-time threaded conversation feature of friendfeed be adopted by facebook. - Steven (optionshiftk)
Looking forward to your analysis Robert - Ken Seto
I can see development of FF slowing down as the team brings the tech over to Facebook - Dave Senior
Indeed, Brian. FF devotees should be pissed over this. I can't believe Facebook will do anything but carve out a few choice pieces of FF meat - likely making them even more Twitterish - and dump the rest. FF will be gone within six months. - Shéa Bennett
This is a huge win for both companies, and a huge fail for every net surfer. - TiTi
yeah it may not be that bad. maybe i'm exaggerating. - Edgar Rodríguez
Well, I think the FF team can certainly help the Facebook UI. But, all I take away from this is FF going away. - Yolanda
One thing to consider is this: If we have "trusted" the FriendFeed people not to screw things up, hopefully we can trust them to make sure they're still in control in the terms of the acquisition. - Adam Reyher
Yes, Robert. Like TiTi said, huge win for both companies, huge fail for the people who like FriendFeed. "Welcome to FaceFeed! Would you like to take a quiz?" - Zach Flauaus
I think this is definitely a huge win for both but maybe not for the users. I think it could be good or bad for users but I hope that Facebook will allow FriendFeed to continue and push the envelope with emerging technologies. I imagine this is Facebook and FriendFeed teaming up against Twitter. - Brandon Titus
.-( Good for Friendfeed, but horrible for people that like friendfeed and hate facebook &their UI or where FB is blocked - Del_
may be - Ahmet Soyata
It's good timing. FF uniques fell almost 10% in July. - Shéa Bennett
this is bad news for twitter, me thinks. - Brian Ries
Absolutely, Robert. Its a very good tech acquisition for Facebook, they get a great team with a well developed technology stack. It lets the FriendFeed founders get a good, early exit. - DGentry
I hope so. I know my initial reaction was not as negative as most of the others I'm seeing in my stream. Maybe I'm just being naive. - Herb Hernandez
Hopefully this means the power of friendfeed will be utilized. Awesome news - Marcus
This is why I follow Mr. Scoble, yes that is Mr. Scoble :) always has his fingers in the breaking news. - dennis podgorski
I'm fired up about this union between FriendFeed and Facebook. With the exception of my social media group, I've used FriendFeed primarily as an aggregator--despite it's being my favorite GUI and functionality. I think this is going to bring the substance to FriendFeed that it's been missing. Very exciting! - Jim W
I have a hard time drawing my line of Public v Personal. I use Twitter & FriendFeed for public use and I use Facebook for private use. I have not even once made a status update on Facebook. I am not sure I want FriendFeed on Facebook. I am intrigued about the possibilities of integration but I am not sure I will adopt. - thestaticfrost
The power of FF will be used -- but it won't be pretty and won't be for good. - Brian Sullivan
I have to agree with Robert on this. I think this is likely to be a great deal moving forward. I'm excited about it, and happy for the FriendFeed crew. They've done an AWESOME job. - guruvan (Rob Nelson)
I am not as excited about this. I don^t like Facebook as much - nchenga
i think this is going to add more value to Facebook - Lee Kent
concur robert - mike "glemak" dunn
It certainly makes sense, and I agree that it adds value to FF. I wonder how many of the 250 million users of FF will be using it in its current form. - courtney benson
Just surprised this didn't happen earlier. Facebook has been mimicking FriendFeed's functionality for a while now. Nice that FF is finally getting paid for their R&D efforts. - Aaron Strout
I think this will make me drop friendfeed or facebook - Nicolai Rygh
Please explain - this may be win for Friendfeed - but as far as us the users/fans... we're the big losers in this right? I really really can't stand Facebook :-( Help us have hope... - Jannifer @wordsforliving
I will wait and see approach @ all - polou/indigo_bow
here is the explanation, FF have t sell the soonerr, better then laterr, they choose the right momment, wave is there and it is a big promise - abdellah
when Google start wave, they surely shown their non desire to acquir FF it was implicite - abdellah
All Your Feeds Are Belong To Us - Ian Tindale
I'm hoping for the best. - Jim Connolly
The idea here is growing on me. I see the business case...I'm still not sure as to the impact on Twitter and different users who prefer one tool over another and/or use the two differently. - Derek Shanahan
I'm trying to defer my pessimism...but I feel an "I Want Sandy"-type fail in the wings. As for FF needing to sell, that wasn't the case; the founders had the money to keep it going for as long as they wanted, basically. We'll see, I suppose. We'll see. - Ken Kennedy
This is really interesting. This will bring a bigger pool of social media services to people. As it is now, regular folks don't venture further than Facebook, with this acquisition, many will realize that there is a plethora of great other services and social media websites that they can engage in. - Rami Taibah
Ya know when you get a bad feeling about something - I have one about this deal. Can't put my finger on it, but it don't feel right. - Jim Connolly
FriendFeed now to get BIGGER than Twitter? - Jim Connolly
"when Google start wave, they surely shown their non desire to acquir FF it was implicite" - I think that probably covers it. - John Craft
Isn't this the kind of daring move that Yahoo should have made? - Andrew Warner
Seems like a HUGE win for Facebook. Not so sure for the future of FF, though. - Chris Wood
This is really interesting. This will bring a bigger pool of social media services to people. As it is now, regular folks don't venture further than Facebook, with this acquisition, many will realize that there is a plethora of great other services and social media websites that they can engage in. On the side of the coin, I am kind of worried about FB privacy issues and data portability - Rami Taibah
is there a dislike button anywhere? I did exactly the opposite FB never appealed, FF rocked... - Valeria Maltoni
FriendFeed will not be the same place, in terms of the community, but this keeps friendfeed around for a while. Awesome! Where's Arrington? Did he reopen his account? - Benjamin Taylor
Whatever FB and FF does, don't tell Oprah... That's a sign it's over.. - Timothy Latz
FF isn't blocked at work, FB is. FF usefulness would nose-dive for me if blocked. - Brett Veenstra
Brett: this is likely to pave the way for more client applications for Facebook, which will not be blocked at work. - guruvan (Rob Nelson)
Jimmy Wales
@jeffgoblue @CDCEmergency I'm adding this and others to http://flu.wikia.com/wiki... - hope accurate information will calm ppl
Jimmy Wales
@360i Wow, that's neat. :-)
Michael Messina
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