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David Newland
MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009 - http://www.mediapost.com/publica...
October 13
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Linda Anderson, comScore VP of marketing solutions and author of the study, concludes that "... marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don't click on an ad... "
- David Newland