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Darren Smith › Comments
Brilliant start to day. Arrived to find offices ransacked, electronic equipment (monitors, projectors, PCs) stolen. Detectives have arrived.
Sorry to hear that Darren what area you guys in?
- Peter du Toit (S.Africa)
Pretoria based. Persequor Technopark.
- Darren Smith
@shapshak and I agree that you can't be an entrepreneur if somebody else is paying your salary. #geekretreat
Perhaps not an entrepreneur in a sense but you can certainly be entrepreneurial in how you do what you do.
- Paul Jacobson
is that good enough though? are we wasting talent inside corporates? or are our future entrepreneurs getting experience inside corporates at the moment?
- Andy Hadfield
Not sure I agree. Your definition is too narrow. I have just joined a start-up. But I am employed by them. EVERYTHING we will be doing requires an entrepreneurial mindset. Everything. Early staff members will all be cut from similar cloth, because there is no comfort zone. We all go for it, and if we fail, we fail greatly.
- Darren Smith
Its more about your mindset and approach to your work, I imagine, than it is whether you run your own show. Also a question whether the company supports entrepreneurial drive or expects conformity and compliance.
- Paul Jacobson
Ooooooh. And Plaxo, Photobucket, Pingfm, Seesmic and MySpace. Got some very nifty features too.
Awesome app but takes a steap learning curve... they tell me it's worth it though!
- Peter du Toit (S.Africa)
Yea. Couldn't agree more. It's like nothing I've come across before. Every-where I poke around there is another something to find. But the ease with which it digs out contacts I can follow on Twitter who are on my Facebook, or LinkedIn networks ... these features alone, make it interesting.
- Darren Smith
Massive deal btn India’s Bharti Airtel & SA’s MTN set to create world’s 3rd-largest telco company: $20 billion revenue, 200 million users.
Jon Gosier liked this
Very interesting.
- Jon Gosier
Yea. Gonna be very interesting indeed. I understand that Orange is to make an announcement of some sort this week or next, regarding its strategic position in South Africa, and be extension, Africa and the Middle East.
- Darren Smith
Just got Tweetvisor running as a stand-alone 'app' window in Chrome, alongside GMail, Google Calendar, Google Analytics. This could be good.
You can also run stand-alone web applications & web pages using Prism ¤ Developed by Mozilla Labs ¤ http://ow.ly/8TKl
- MandalaReopens
100% ... been meaning to try Prism, but haven't got around to it yet. Gonna give it a bash now, see how it plays out.
- Darren Smith
In about an hour I will be speaking to a PR class at San Francisco University. What should I tell them? Comment on this URL here:
Jan Friman, Adam Singer, Ho John Lee and 23 other people liked this
I will give them a demo of the real time web. Join in here: http://beta.friendfeed.com/scoblei... The class starts at about 12:30, so it'll be fun if this is rocking and rolling about that time.
- Robert Scoble
Not to push hard on Twitter, just find the right balance between being informative and abusive.
- Nir Ben Yona
the difference between signal and noise for a brand or company.
- Ted Bradford II
It's never been more important to keep up with the evolving web :) explain to them how you do that!
- Peter du Toit (S.Africa)
That there's no such thing as PR any more. They've all been had. It's as though they were being trained to be buggy whip manufacturers.
- Cliff Gerrish
Tell them you asked FriendFeed what to tell them
- Bwana ☠
take as many journalism classes as you can...refine your writing skills.
- George Dearing
Old school marketing is dead and Social Media is New school marketing. They need to stop thinking like a company and think like an individual.
- John Isaac
Everything you do or say is public relations.
- Dr. Jerry A. Smith
Bwana: that will be very apparent. I'm going to put this thread up on the screen, if I can.
- Robert Scoble
Stop thinking of PR as a one way flow of information. That model is dead.
- Eric @ CSTechcast.com
Embargo
- Pat Hawks
@John Issac: We are all individuals!
- Kevin Kuphal
Tell them Social Media adds a reverse lane to their highway.
- Ahsan Ali aka. Slick
Remember the word: RELATE
- Rob Michael (Atmos Trio)
That real relationship make a difference.
- Kameya SHows
WAKE UP:: YOU HAVE NO CONTROL> merely an opportunity to participate and direct conversations. The bar of consumer expectations has been raised and they need to step up as the real time web gains velocity. The bullet train has already left the station. ;)
- Rodney Rumford
Traditional PR is NOT dead ... but social media strategies are in high demand.
- Jeff Grass
Social media for PR purposes: Humanize brands, monitor public opinion, two-way communication.
- Jeff Grass
fyi. we have a panel focused on PR from cisco, facebook, six apart and digg next week at www.gravitysummit.com
- Rodney Rumford
Public Relations now REALLY means public relations, you have to communicate at a whole different level, traditional PR is not dead but spin is.
- Patrick Boegel
Learn the recent case of Dominos and check out the CEO's response.
- Amit Nangare
everything you do or say on the internet is recorded for further evaluation and scrutiny - therefore the smallest detail could come back and bite you!
- shayne catrett
Rodney: you should always include http://www.gravitysummit.com so us lazy people can click and check out your conference. I'll try to be there next week, but I'm pretty slammed with Building43 stuff.
- Robert Scoble
if not already they should become familiar w/ how to adopt, learn and evaluate relevant usage of new digital tools & devices now while still in school - will help them immensely when they enter the workforce...
- mike "glemak" dunn
Cut down on the adjectives and flowery language. Get to the gist.
- Bryan R. Adams
Stop feeding corporate bull lingo. Be real, be fast, be authentic. Social media have shortened the crisis response time for PR
- don manu
That their professors know crap about real PR. They need to know how to pitch, how to work with social media, and how to write engaging press releases (not corporate vomit). Moreover, they need to practice...freelance, intern, or anything to get real-world experience.
- Chris Michaels
Tell them one of the most important skills to learn is storytelling. The industry is about storytelling and relationships regardless of the medium you use. Also highly recommend taking a year off, volunteer, live a year abroad, do something outside of PR. It provides a different perspective when you're back in the industry.
- Christi
If it isn't already required reading, they should read Cluetrain Manifesto. It's a seminal work that points to the future while providing insight into the past and how social media impacts and changes that. Everything since has just been restating the Cluetrain theses.
- Lydia Sugarman
Don: I would challenge whether social platforms have shortened the crisis resposne times for ALL corporations, brands and public relations entities. Amazon would have served to be more in-tune and responsive two weeks ago, but I do not feel that Domino's could provide much more than sorry in the initial wave of Boogergate.
- Patrick Boegel
You can't fake the message. Stakeholders potentially have insight and connections to everyone within your firm and will see through discrepencies between what you say and what you actually do.
- Neil Jensen
Regardless of the medium - traditional PR or new media - you will still need to show measurable results that ties to the business objective. Simply saying that you created a Facebook page or a Twitter account for a client does not mean anything unless you can show measurable impact.
- Kaye Monty
ummm Practice uhhhh getting uhhhh the ummms out uhhhh out of their uhhhh speech.
- Andrew Smith
If they are graduating soon, the only PR they will be doing in the near future is: "Would you like fries with that?"
- Steve Wilhelm
@Andrew, you sound like Michael Arrington!
- Pat Hawks
PR is two-way communication between an organization and all its constituents (who may or may not be customers). If you're not annoying your higher-ups by championing the cause of the public, you're just a stenographer.
- Casey Fryda
Tell them to ignore anyone who makes broad, sweeping generalizations about PR and delivers said generalizations in the form of advice!
- Kevin LaHaise
Interesting advice...
- Casey Fryda
A minimal PR room on FriendFeed should include google alerts, twitter search, and backtype comments. Laura Norvig recommends making such rooms private, but since the data is publicly available anyway mine is public. You can use it as an example if you want: http://beta.friendfeed.com/ourdoin...
- Bruce Lewis
from fftogo
Hehe - ironic isn't it? ;)
- Kevin LaHaise
Definetly the Dominos case x Amazon gay case
- Marcelo Kertész
Oh, wait, I always get this one wrong...irony...irony...i...r...o...
- Casey Fryda
Talk about the "Starfish"
- Buzz Bruggeman
Tell them all you learned on your visit to zappos
- Arvind
tell them to act with integrity at all times, and to look at the tools at their disposal as merely that - tools. if you act with integrity you'll never fear changing media conditions, new technologies, or anything else that "PR flacks" get attacked with. "this is the whole Law. the rest is but commentary."
- Jeremy Toeman
Remember what you say will be on the Internet and around the world as soon as its out of your mouth, dealing with errors quickly and smartly will be a key part of your job
- Kim Landwehr
Persuade them they'll have to learn to evangelize the benefits of letting go of control, and it won't be easy as a first job out of school.
- Amyloo
Tell them that when tragedy (or the unexpected) happens, don't try to cover up or hide information; just come clean and tell the public what you know. The speed of information on the web makes it impossible to cover up.
- Rod
OK, I'm in front of the class now, so they will see what you say.
- Robert Scoble
Hi, I'm Derrick. Don't be scared of the Swine Flu.
- Derrick
Tell them to read Scripting News. http://scripting.com/
- Dave Winer
Roberts having another baby, everyone clap!
- Simon Wicks
And for another demonstration of the realtime web, to check out http://twitterfall.com ;-)
- Jalada
Hello San Francisco! London calling! Can you hear me?
- Andy Bold
You may regret this. :-)
- Bruce Lewis
from fftogo
Haha. Lets see :)
- Roberto Bonini
Scoble didn't start the fiyah... it was always burning since da world's been turnin
- Bwana ☠
i'm in class right now, obviously not paying attention, since i'm following scoble on ff
- patrick
Hi class - Robert is smart
- Bwana ☠
Hello class, enjoy the lesson :)
- Nir Ben Yona
Hello? Is this thing on?
- Glen Group
...always something to say until some one is watching... um
- Bwana ☠
It's Israel's 61st Independent Day - Hooray.
- Nir Ben Yona
You can just scroll up to the intelligent comments made before everybody got stage fright.
- Bruce Lewis
from fftogo
Someone ask Robert why he "undesigned" his blog.
- Glen Group
Good question Glen
- Bwana ☠
I honestly thought his site had issues (style sheet missing, etc)
- Bwana ☠
I've always thought Dave Winer's site was the epitome of simplistic
- Bwana ☠
Probably, but, from a purely visual sense it's hard to look at. (unless you have a big enough following and everyone plows through it anyway.
- Glen Group
Ask them whether they know the difference between B2B communication and B2C communication and whether social media has a role to play in either. And why?
- Darren Smith
I like www.alistapart.com
- Glen Group
I'd like a different font... personal preference
- Bwana ☠
sans serif like one of the commenters said on his blog - easier to read for me
- Bwana ☠
PR will be easier and more fun if you honestly like making friends
- Barbara Saunders
Agree Bwana.
- Glen Group
Heyo Class! Be careful not to fear monger. I had to recently change a blog post title due to realizing it was "black hat" copywriting
- Mark Essel
Class, how would you deal with the recent Facebook Terms of Service mistakes? Did Facebook do a good job (with the vote) or could they do better?
- Andy Bold
Don't follow Scoble or else you'll become one of us
- Bwana ☠
one of us
- Bwana ☠
What would be great if the class asked questions here.
- Glen Group
.... one of us
- Bwana ☠
Or if the class could answer questions here
- WorldofHiglet
yeah that'd be cool - have them ask us a question Sir Scoble
- Bwana ☠
Robert makes using FF easy, just follow him and a few other super filters and all their hard work in finding pearls will be revealed :D
- Mark Essel
Shel Isreal did that last week over Twitter. Search #UMD.
- Roberto Bonini
any question we can Google or twitter/FF for help with
- Mark Essel
class: how many of you had heard of Mr Scoble before today? How about 1 year ago?
- WorldofHiglet
Is there really a class on the other end of this feed? Let me see if I can find a good PR link-> ok here's my 2 cents, be genuine that's all. http://messel.typepad.com/my_webl...
- Mark Essel
What's great about using this is the class can come back to this if they are too busy listening to Scoble now!
- Glen Group
PR while representing a company is still a matter of building individual relationships that people can trust. We're a skeptical lot, so stay clear of heavy spin doctoring.
- Mark Essel
In case you guys don't know Robert Scoble (I just started learning about the cool stuff he does recently), check out this background info-> http://messel.typepad.com/my_webl...
- Mark Essel
Beware of people starting their line with: "Reading The Story from Robert McKee while sipping another Pepsi Max, as my new Nokia 5800 started ringing..."
- Nir Ben Yona
Mark, we know he's really talking to a class, because if he were just sitting at his computer he'd be jumping into the conversation more. No photographic evidence required this time.
- Bruce Lewis
from fftogo
Lol Bruce, good point
- Mark Essel
Ok gotta get writing, have a great time everybody.
- Mark Essel
Report on and write about something you are passionate about
- Jamie Ginsberg
I think I blew the class away with the real time feed. I gave them a homework project to get involved here.
- Robert Scoble
Thumbs up !!
- Nir Ben Yona
Nice, :)
- Simon Wicks
psychology, at least minor in it, every major should.
- Monique
You blew me away with it, since you showed I have joined
- James Armfield
:) great idea, Robert - interactive classroom FTW!
- WorldofHiglet
Well I'm too late for this, but it just seems people are tired of Spin. They want authenticity and truth from companies. Companies lose people's trust with spin. John Wooden said he rarely scouted other teams. He said he was trying to compete with himself and make his own team better instead of trying to dissect the weaknesses of the other teams.
- Stephen Pickering
This class was very interesting to speak to. Twitter's CEO is speaking there on Thursday. I told them to Tweet everything he says. :-)
- Robert Scoble
How good is this class? The students themselves convinced Jack from Twitter to come and speak. I like student initiative!
- Robert Scoble
nice - i speak at colleges a lot and always leave feeling good about the future :)
- mike "glemak" dunn
Be "a real person" and write in friendly tone and concise way. :-)
- PRBristolco.uk
Hell's teeth ... it makes me dizzy@!
- Darren Smith
Tallest Skyscraper in the World Almost Completed, Defies Belief [Burj Dubai] - http://www.stumbleupon.com/demo...
![Tallest Skyscraper in the World Almost Completed, Defies Belief [Burj Dubai]](http://cdn.stumble-upon.com/altmthumb/521/22947521.jpg "Tallest Skyscraper in the World Almost Completed, Defies Belief [Burj Dubai]") |
Hell's teeth ... it makes me dizzy@!
- Darren Smith
Mobile Applications - Why the Fuss? MMS based advertising and THE VIRAL EFFECT.
- Darren Smith
Hans Mol - Mobile Media Technology - http://www.stumbleupon.com/demo...
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Mobile Applications - Why the Fuss? MMS based advertising and THE VIRAL EFFECT.
- Darren Smith
Interesting take on how different Social News sites rate in terms of speed ... and where they fall down.
- Darren Smith
YSlow Shootout: Social News Sites @ Templature [HostScope] - http://www.stumbleupon.com/demo...
![YSlow Shootout: Social News Sites @ Templature [HostScope]](http://cdn.stumble-upon.com/mthumb/297/22119297.jpg "YSlow Shootout: Social News Sites @ Templature [HostScope]") |
Interesting take on how different Social News sites rate in terms of speed ... and where they fall down.
- Darren Smith
YouTube - Extreme Tow in surfing Cape Town South Africa - http://www.youtube.com/watch...
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WTF! Unbelievable stuff ...
- Darren Smith
YouTube - Inside//Out: LinkedIn - http://youtube.com/watch...
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If you're a LinkedIn user, this is a great video demonstration of how to get the maximum out of the service.
- Darren Smith
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