Journalists should be attributing their scoops to twitter users. Seems like many of 'em still don't get the web, even if they're on twitter. - Donnie Berkholz
Search.twitter.com allows you to find out what people are saying about your brand—but even more importantly it's worth finding the people on Twitter who are NOT talking about your brand but ARE talking about the passion behind it. For example, if you are an sportwear company, see who's talking about running or baseball. - Donnie Berkholz
