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Derrick Daye
Brand Consultant at The Blake Project. I help marketing oriented leaders and professionals build strong brands. I co-author Branding Strategy Insider.com
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Brand Building On An Ideal -
http://www.brandingstrategyinsider.com/2012...
Sunday
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More To Learn From Steve Jobs -
http://www.brandingstrategyinsider.com/2012...
February 8
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Time For Brand Marketers To Lead A Comeback -
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February 7
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When To Reposition Your Brand -
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February 6
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How To Transform An Under-Performing Brand -
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February 5
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Logo Design Requirements -
http://www.brandingstrategyinsider.com/2012...
February 4
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Brand Tagline Requirements -
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February 3
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Brand Positioning With Consumer Research -
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February 2
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Discount Voucher Sites: Threat To Brand Value? -
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February 1
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A Challenged Marketplace: Opportunity For Brands -
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January 31
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Brand Threat: The Out-Of-Touch CEO -
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January 30
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Brand Management: Process And Responsibilities -
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January 29
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Brand Audit: Guardian Of Brand Health -
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January 28
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Brands Live In The Mind -
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January 26
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Consumer Behavior: From Trading Up To Trading Off -
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January 25
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Achieving Brand Success In Developing Markets -
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January 24
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The Life Span Of Brands -
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January 23
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Branding Lessons For Entrepreneurs -
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January 22
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Brand Attraction And Consumer Orientation -
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January 18
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Measuring Brand Equity For B2B Brands -
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January 17
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Brand Building With Sports Sponsorships -
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January 16
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Nurturing Creativity For Stronger Brands -
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January 15
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Brands Must Be Meaningfully Different -
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January 15
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Strong Brands Are Consistent -
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January 12
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Brand Marketing And The Middle -
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January 11
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The Risk Of Brand Identity Change -
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January 10
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Brand Consulting: How To Gain Buy In For Outside Help -
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January 9
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The Future Of The Sears Brand Lies in Reinvention -
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January 4
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Brand Strategy: The Rudder That Steers The Ship -
http://www.brandingstrategyinsider.com/2011...
December 20
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Brand Strategy: How Do Sub-Brands Work? -
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December 19
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