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Derrick Daye
Brand Consultant at The Blake Project. I help marketing oriented leaders and professionals build strong brands. I co-author Branding Strategy Insider.com
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About 3 posts per week
A Brand That Discounts Or A Discount Brand? -
http://www.brandingstrategyinsider.com/2013...
May 14
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Branding Strategy Insider
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Brand Advantage And The Reason For Buying -
http://www.brandingstrategyinsider.com/2013...
May 13
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The Brand Strategy Event For A Changing World -
http://www.brandingstrategyinsider.com/2013...
May 7
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Evolve Or Transform? 17 Brand Factors -
http://www.brandingstrategyinsider.com/2013...
May 6
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Television Advertising: Destined For Eternity? -
http://www.brandingstrategyinsider.com/2013...
May 2
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Brands And The Power Of Choice -
http://www.brandingstrategyinsider.com/2013...
April 30
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The Anti-Laws Of Luxury Marketing
#24
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http://www.brandingstrategyinsider.com/2013...
April 29
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The Hostile Brand Strategy -
http://www.brandingstrategyinsider.com/2013...
April 26
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The Problem With Direct Response Marketing -
http://www.brandingstrategyinsider.com/2013...
April 25
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Rise Of The Clean Slate Brands -
http://www.brandingstrategyinsider.com/2013...
April 24
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How CPG Brands Can Win At Shelf -
http://www.brandingstrategyinsider.com/2013...
April 23
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Brand Pricing Strategy And Value -
http://www.brandingstrategyinsider.com/2013...
April 22
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The Rising Value Of Brands In The Digital Age -
http://www.brandingstrategyinsider.com/2013...
April 19
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Value Creation In The Post-Marketing World -
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April 18
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Advertising: The Next Transactional Tool? -
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April 17
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Rethinking Digital Age Marketing Strategy -
http://www.brandingstrategyinsider.com/2013...
April 16
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4 Brand Transformation Lessons From JC Penney -
http://www.brandingstrategyinsider.com/2013...
April 15
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Brand Architecture: Linking Sub-Brands -
http://www.brandingstrategyinsider.com/2013...
April 12
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The Evolution Of Branding -
http://www.brandingstrategyinsider.com/2013...
April 11
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Brand Innovation: The Best Category Killer -
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April 10
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Brand Storytelling Strategy: The Hero’s Journey -
http://www.brandingstrategyinsider.com/2013...
April 9
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When The Domain Name You Want Is Taken -
http://www.brandingstrategyinsider.com/2013...
April 8
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Top Brand Value Driver: Love Or Experiences? -
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April 5
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Rethinking Emotions In Marketing -
http://www.brandingstrategyinsider.com/2013...
April 4
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Shared Values In Brand Storytelling -
http://www.brandingstrategyinsider.com/2013...
April 3
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5 Pillars For Brand Storytelling Success -
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April 2
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A Memetic Approach To Branding -
http://www.brandingstrategyinsider.com/2013...
April 1
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Why Cities Dominate The Marketing Landscape -
http://www.brandingstrategyinsider.com/2013...
March 29
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Brands Must Get Social Media Right -
http://www.brandingstrategyinsider.com/2013...
March 18
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Emotional Connections And Chinese Brands -
http://www.brandingstrategyinsider.com/2013...
March 15
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Best of week from Derrick Daye
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