Excellent insight into the branding success of PADI at DEMA. In addition to the points Nick has listed, a key thing I noted was that every member of the PADI team, apart from being dressed distinctively in red, was on message throughout the entire show. Of course, they were willing to discuss any relevant topic, but it was very clear that each member of the team had been briefed about a handful of key topics (new IDC, Boy Scouts of America, PADI TecRec, Public Safety Diver, etc), and each spoke consistently about each topic.
- Des Paroz