Customer-generated product reviews have become staples of many e-commerce sites. According to ZenithOptimedia, however, recommendations from family and friends trump all other consumer touch-points when it comes to influencing purchases, and a Rubicon Consulting study found advice from friends to be more important than online reviews. Fluid Social... - http://dianas.tumblr.com/post...
This is about people re-adjusting and rebalancing the very idea of business. Building a sustainable company should consider the human as well as the physical dimensions of company actions. Social media tools have brought this conversation to the fore. … yet social media is not a job of one individual…. If you did approach media as new channels,... - http://dianas.tumblr.com/post...
social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. - http://dianas.tumblr.com/post...