"The bankrupt Tribune Company spends millions of dollars a year on its subscription to the Associated Press. Next week, it's going to test drive some less expensive services, like Reuters, Bloomberg and The New York Times. GERRY KERN: We're essentially doing some comparison shopping."
- rowlikeagirl, hecho en eu
from Bookmarklet
"If you are a local publisher still reeling from Craigslist and the collapse of display advertising, grab your helmet. Google is coming to town. In recent months the search giant has released a dangerous trio of local services that newspapers and local publications should begin planning their counterattack (or their partnership agreements). Each new feature is a clever integration of an existing Google service localized to maximize advertising revenue. Make no mistake, Google is putting significant resources into going local, and you should be prepared."
- rowlikeagirl, hecho en eu
from Bookmarklet
"Why spend money on expensive multimedia tools when you can use comparable alternatives for free? They may not be an exact replacement, but how can you argue with the price?"
- rowlikeagirl, hecho en eu
from Bookmarklet
"Sexton's concern is that when people type "chicken noodle soup recipe" into Google, they don't necessarily care whose website they end up at. They just click on the top search results. "More and more, people don't care about brands," Sexton says. "It's an interesting challenge for companies based on brands. Do they resonate as well online when people have a thousand different choices for where to get a recipe? Even a venerable brand like Gourmet, unless they play the SEO game really well, the big name won't matter to the audience.""
- rowlikeagirl, hecho en eu
from Bookmarklet
"At almost the very moment former publisher John Temple candidly told the Berkeley media-technology conference last week the reasons why the Rocky Mountain News succumbed, the Rocky Mountain Independent was drawing its final breath. The Independent was the second in a series of online news sites established by several Rocky veterans in the hopes of being able to continue doing the work they love in a place they would hate to leave. Ironically, the Independent failed for exactly the same reason the Rocky did: A suicidally stubborn determination on the part of the organizers to be in the business they wanted to be in, instead of attending to the business they needed to attend to."
- rowlikeagirl, hecho en eu
from Bookmarklet
Only read the excerpt but have made a mental note to get back to it. Interesting. Could apply to a host of industries.
- MASTER OF THE OBVIOUS
"Lists are going to change Twitter – dramatically – and it is largely up to how we use them. For most of us, I say lists are “for the better.”"
- Kevin Sablan
from Bookmarklet
"These new memberships and clubs, which focus on offering services to readers that are largely different than a pay wall, are a byproduct of declining advertising revenues. As a result of that lost income, news organizations are looking at new ways of generating revenue from readers. The Washington Post has PostPoints, a reader rewards program that offers special benefits to subscribers and online readers. The Globe and Mail, a national newspaper in Canada, recently organized a special luxury cruise that put readers in close contact with some of the paper's top talent, all while cruising the Mediterranean."
- rowlikeagirl, hecho en eu
from Bookmarklet
"You know how every time a news report mentions Google, it's usually accompanied by the phrase "search-engine giant"? That's not entirely accurate. Yes, Google does search. But somewhere north of 95 percent of the money that company makes comes from search advertising. And today's news might only make Google more money. It's launching an online marketplace for display ads."
- rowlikeagirl, hecho en eu
from Bookmarklet
"It’s Wednesday and the Daily Mail is still carrying a factually inaccurate story published the previous Sunday morning. And it’s not like they haven’t been told it’s inaccurate, comment after comment in the 279 thus far point out exactly why they are wrong. What’s interesting is exactly how come they are wrong."
- rowlikeagirl, hecho en eu
from Bookmarklet
This post unwittingly explains one reason I think Twitter is a better listening tool for reporters, and not effective when treated merely as another form of broadcast and/or marketing. Note that I don't agree with the conclusion: Twitter needs better many-to-many broadcasting tools in order to be sustainable.
- Kevin Sablan
from Bookmarklet
This conversation is embedded in Ryan Sholin's MediaShift story at http://www.pbs.org/idealab... . It shows some interesting possibilities to include "real-time" conversation and audio into a more traditional post.
Looking for input on the "visit all of the links" approach on this one. Any thoughts, suggestions?
- Kevin Sablan
from Bookmarklet
I really liked it! Just wish you'd add the round-up blog post as the final "stop" on the link train route.
- Sonya Smith
Thanks, Sonya. The right side of my brain says "why didn't I think of that?" The left side says "infinite loop and concentric frames." I'll give it a shot and see what happens.
- Kevin Sablan
NICE! An ordered list of stories about journalism, ranked by newsworthiness, as judged by Nieman Lab, C. W. Anderson, Jay Rosen, Lyn Headley, Howard Weaver and Ken Doctor.
- Kevin Sablan
from Bookmarklet
Very interesting, and only viable if the journo-teachers are well versed in the topics that they are teaching. I'm sure the list of NYT courses would look nothing like the offerings from a smaller local news org.
- Kevin Sablan
Someone wanted to silence one Georgian blogger/tweeter so much, that they attacked the whole Twitter service until it ground to a stop last week. I wanted to see what the fuss was about, so here are Cyxymu's tweets, translated to English by Google.
- Kevin Sablan
from Bookmarklet
As Facebook ramps up its offerings and takes on both Twitter and Google, you may need a hefty presence there to capture an audience you might not easily reach other ways. The hugely popular and still growing social networking site this week made three big advances, interpreted as steps in its strategy to own as much of the social Web as possible.
- rowlikeagirl, hecho en eu
from Bookmarklet
"In the end I hope that every single newspaper out there decides to follow the Murdoch way and start slapping up paywalls. Then we’ll see exactly how much people are willing to pay over and over for the same news from different organizations. If anything this move to institute paywalls may actually force the issue in such a way that as people have to decide who of all the newspapers that are available globally is worthy of any money from their limited resources."
- Kevin Sablan
from Bookmarklet