"Regarding how companies should encourage participation, Michael described Web 2.0 technologies as “essentially a bottoms-up technology.” He continued to say that companies “need to make the technology available and need to recognize that leadership is important” while at the same time predicting that “some of the best uses are not ones that you can predict.” So, leaders need to support participation and listen to how the participation is occurring so that they can “follow where the supporters go” instead of forcing them to go in the wrong direction."
- Stephen Dale
from Bookmarklet
"While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. Among the Fortune 100 Twitter accounts analyzed by Weber Shandwick, 53% did not convey any personality, tone or voice and 15% were either inactive or placeholders:"
- Stephen Dale
from Bookmarklet
RT @weirdralph BREAKING: A local man was found drowned in a tub filled with milk and corn flakes. Police suspect a cereal killer.
"Government data is a valuable resource that we have already paid for. We are not talking about personal data but data that tells us, for example, about the amount and type of traffic on our roads, where the accidents are, how much is spent on areas where these accidents occur. This is data that has already been collected and paid for by the taxpayer, and the internet allows it to be distributed much more cheaply than before. Governments can unlock its value by simply letting people use it. This is beginning to happen in a number of countries, notably in the US under the Obama Administration, and in June Gordon Brown asked us to advise the Government on how to make rapid progress here."
- Stephen Dale
from Bookmarklet
Mypolice is the winning idea from Scotland’s first Social Innovation Camp. It is an online feedback tool for the public to voice their experiences with the police and concerns in their area.
- Stephen Dale
@hollies Thanks for your help yesterday. It all seemed to go rather well.