DJ Lein › Comments

Thanks Mike, appreciate the feedback. :) - Jennifer Van Grove

I think it's also worth pointing out, that it's better for brands if they are represented by a real person on Twitter, not just by the brand's name. - Tibor Holoda

Tibor, I totally agree with you. The brand name makes for an easy Twitter name, but it should be obvious to anyone visiting the brand's Twitter page who the real person is behind the account. - Jennifer Van Grove

That was a great bookmark-worthy read and one that I'll definitely point people to when they ask me what twitter is all about and how they should use it well - Abbas Haider Ali

Jennifer has a gr8 point- Back the Brand with an authentic human voice. Enage, push the brand image, built brand equity. Its not a PR stunt its human effort with compassion and passion behind it. PR is just a byproduct of good engagement !! - Peter Dawson

btw Jennifer, nice post ! - Peter Dawson

Abbas, that's a really flattering thing to say, and I'm really happy I'm bookmark-worthy :). - Jennifer Van Grove

That's what i meant, we're on a same page :) And yes, a great post Jennifer! - Tibor Holoda

Thanks for the solid ideas! I'll try and put them to use. PS, I'm jealous you're in Diego and I'm not. - DJ Lein

And Jennifer does it again. Applause! - Kyle Lacy

DJ, the funny thing about Diego is that regardless of season it's always 72 degrees somewhere in this city :) - Jennifer Van Grove

Jen, Great article, I would like to reference it for staff training later this year, if you do not mind. (comment via Disqus by Dsalvucci) - Jennifer Van Grove

Jennifer - Nice succinct piece! I'm working on whether or not to launch a Twitter account for our organization, and this has been very helpful. Another thought -- what about using TwitterFeed? To get a toe in the water before committing our organization to a Twitter account I added a TwitterFeed to my account. Granted, it doesn't promote interaction with the organization, but for someone who's not ready to commit do you think it's useful? (comment via Disqus by Kim Ethridge) - Jennifer Van Grove

Great article Jennifer. I have read a ton of "how-to" articles on twitter around the web, and I think yours has been one of the absolute best... thoughtful and great arguments... good work! (comment via Disqus by phefland) - Jennifer Van Grove

I love the advice telling people to "change news". I actually hadn't thought of that before and I'll be using it when I log into Twitter (especially the part about interviewing people). Do you have any more advice about becoming a trusted resource to people? Thanks Jen! (comment via Disqus by Carter) - Jennifer Van Grove

Hi. You're right. I've observed the same but, never really took note. Thanks for pointing it out. (comment via Disqus by Harriet) - Jennifer Van Grove

Carter, thanks for your comment. I absolutely have some tips for becoming a trusted resource, but I think I'm going to save those for a separate blog post. Feel free to email me directly (or DM me on Twitter) with any specific questions. (comment via Disqus by Jennifer Van Grove) - Jennifer Van Grove

Thanks for the info - lots of good stuff here. (comment via Disqus by Chris) - Jennifer Van Grove

Thanks for such great information. It really helps to compare good and bad uses of Twitter. And to understand that any attempt to make Twitter be all about you (the person using Twitter) instead of outreaching to others is really great. (comment via Disqus by Learn2Earn) - Jennifer Van Grove

Great article..now I feel more confident about how to use twitter :) (comment via Disqus by jamee) - Jennifer Van Grove

Agreed. That account is still making the same mistakes though - no followers, total self-promotion, etc. (comment via Disqus by Jennifer Van Grove) - Jennifer Van Grove

Great info! Thanks. Your point about 10News is totally valid, but just FYI they seem to have reestablished themselves as http://twitter.com/sandieg.... What they should do, IMHO, is what I did when I decided to start using my real name on Twitter (I'd been "checking it out" under a nickname): http://twitter.com/eventer Tweet their new info, so it goes out to their followers, and to anyone else who might stumble onto their old identity. (comment via Disqus by Linda Eskin) - Jennifer Van Grove