Dave Martin

"Bravos, Dave. Your music metaphor is especially strong. This post reminds me of the T. S. Eliot line: Immature poets imitate; mature poets steal." - Dave Martin

"Congrats and cheers, Louis. You're certain to do amazing things and make a difference. All the best! Have fun." - Dave Martin

"Thanks, Fred. Appreciate your thoughts, as always. Broadcasters are in a unique position to innovate and make something amazing happen. You're spot-on about the critical issue of Customer Experience, it represents huge upside potential for broadcasters to re-imagine their sales process and pull away from the growing herd of local media sellers and cookie cutter offerings. Spots and dots may continue to be the game preferred by many agencies but it's ideas which produce measurable results (e.g., traffic, register rings) that will get the attention, ad spend and repeat business directly from retailers. Our retail venture remains a good lab for staying in touch with the market. We're able to test theories, experiment with media and marketing (albeit on a small scale). Our media sales training and management consulting practice is informed by this connection to marketplace reality. p.s. My hope, when this was written almost two years ago, was broadcast operators would take advantage of..." - Dave Martin

"Congrats, Dan. Very cool. Have fun. All the best to you." - Dave Martin