Interesting piece on young peoples attitudes to brands operating in social media
- Ian Wright
Marketers face battle against the fear factor - http://www.marketingweek.co.uk/3006027... - Things look better for the future UK economy but it will be a bumpy ride into the very near future. What's your view?
Interesting stats but they confirm what's been going on, online advertising in isolation does not deliver mass conversions/sales. However traditional media still delivers mass awareness to online areas, the key is a multi-media approach with integrated media. I have seen this time and time again with some of the world leading brands I work with. What's your experience/view?
- Ian Wright
from Bookmarklet