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Jerry Silfwer › Comments

Jerry Silfwer
Re: Why You Should Use Call-To-Actions In Digital PR - http://doktorspinn.com/2014...
"Thanks for adding some much needed fuel to the topic. I was hesitant to shoot this one out to be honest. My traffic basically evaporates during the summer and I knew I wouldn't have the time to properly promote this post. I did however get six email signups for my newsletter, so I'm not entirely unhappy with the results. And then I got your stellar comment, of course! :) It took me nine days to reply, which of course is not very good. So I'm definitely piling up bad practice on this one, ha! I'm blaming the incredible weather here in Sweden. But to get to your point: Yes, I agree. Ever since I switched from writing in Swedish to English, I've had a hard time getting comments going. A good post does often hit over 100+ shares which I'm happy with, but adding a "please add your comment" CTA has always been challenging for me and adding such a CTA to this post in particular wasn't a very bright idea in retrospect. Your idea with the fictional press release is brilliant, I think! I..." - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Cool!" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Thanks man, appreciate it! And you inspired a new blog post which imho got much better than this one! :)" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Here we go, new blog post and a public apology: http://doktorspinn.com/2014/06..." - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"You're right, and I got some of the same feedback on Twitter. Sorry for being unclear. My thinking is that the linked up post in the beginning has the list of tactics that addresses that, so I didn't want to repeat them. But to your point, that should've been much clearer. Appreciate the feedback and please give me another chance and I'll make sure that my next post is much more complete! :)" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Awesome input, great framework for tribal marketing!" - Jerry Silfwer
Jerry Silfwer
Re: How To Develop A Strategy Bullshit Detector (SBD) - http://doktorspinn.com/2014...
"I hear you Catarina — thank you for reinforcing the fact that this is a problem we must address. Let's fight the strategy inflaters! :) And thank you so much for commenting, it means the world to me." - Jerry Silfwer
Jerry Silfwer
Re: Why Winning Strategies Are Realistic - http://doktorspinn.com/2014...
"Thanks man. Speaking of, it would be awesome to see if can write a joint post this summer on how to set a strategic framework for digital marketing based on 10Cs. I've never co-written a post before, it could be fun. Give it some thought and let's connect in backchannels!" - Jerry Silfwer
Jerry Silfwer
Re: How To Develop A Strategy Bullshit Detector (SBD) - http://doktorspinn.com/2014...
"Thank you so much, Jimmy! Yeah, strategy is sooo important, but many misinterpret this by creating incredibly long and complex documentations. The only result is that it the strategy becomes foggy and unclear and often times it doesn't even make anything easier. I guess too many "strategists" are making their living from making stuff more complicated than they need to be, ha!" - Jerry Silfwer
Jerry Silfwer
Re: “I Tell My Clients To Allocate 20% Of Their Digital Budgets To Testing” - http://doktorspinn.com/2014...
"I think this, with your added comment on the testing Elia, should be a real eye-opener for many brands. I recommend testing, of course I do, but not at such high levels. So I'm definitely taking this to heart. But I know of so many communicators who doesn't have testing as a tool in their arsenal. Sure, they do evaluations, but that's not really the same thing as constantly running splits on your digital efforts. So glad to have you commenting and sharing your wisdom here on the blog Elia, it really means the world to me!" - Jerry Silfwer
Jerry Silfwer
Re: Flupal Goes Indigogo To Make The World A Healthier Place - http://doktorspinn.com/2014...
"And I'll lead by example by going first. When I get sick I get cravings for salt and amino-type sports drinks." - Jerry Silfwer
Jerry Silfwer
Re: Why Old-School PR Theories Are Even More Relevant Today — Not Less - http://doktorspinn.com/2014...
"Thank you Sumenta for those nice words. And thanks for adding to the post's content, much appreciated." - Jerry Silfwer
Jerry Silfwer
Re: Facebook page likes vs engagement rate and 5 ways how to keep engagement up - http://www.feffekaufmann.se/faceboo...
"Truly relevant to focus on the right numbers and by doing so, getting better results. Great post and a must-read for many marketing managers today! Cheers!" - Jerry Silfwer
Jerry Silfwer
Re: Meet Per Axbom, UX-evangelist and speaker at #SSMX14 - http://www.feffekaufmann.se/meet-pe...
"Really skilled dude, Per. Wish I could be there to listen." - Jerry Silfwer
Jerry Silfwer
Re: Bonnier Dagstidningar investerar i reco.se - http://blogg.reco.se/bonnier...
"Snyggt, ni rockar! 2014 blir ert år." - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Boxing As A Social Media Metaphor — And How I Deal With Freeloaders http://t.co/5xFds2ELy8 - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
I liked a @YouTube video http://t.co/RY1xV33VVS Meet our border collie Lady (credit: Tom Jones - She's a Lady) - Jerry Silfwer
Jerry Silfwer
Re: The 5 principles of successful health 2.0 devices - http://blog.digitalmcgyver.com/the-5-p...
"Useful post, thanks! I'm usually quite reserved when it comes to the promise of new technology, but personal health technology really made me excited. Usually I'm more of a fast follower than an early adopter, but these new gadgets even made me order stuff from abroad, having friends send them to Sweden. And this is not normally something I do. I confess that I've done this as a result of the "coolness factor", but I really wanted them to be as useful to me as I hoped them to be. These last couple of years I've been really conscious about my health and therefore my otherwise sensible analysis seemed to vanish. Now, I haven't tried as many devices as you, but I can't agree with your post more. The stuff simply simply isn't good enough yet to be really useful. And before anyone jumps my bones on this: I wasn't exactly expecting miracles. I was only expecting usefulness. And the biggest issue I have with most of the hardware and software is how crazy proprietary they are ... they..." - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Five Ways to Free Your Mind http://t.co/elrkON8aZS via @itsjessicann - Jerry Silfwer
Jerry Silfwer
Boxing As A Social Media Metaphor — And How I Deal With Freeloaders #PR http://t.co/4bHdpuZzkZ - Jerry Silfwer
Jerry Silfwer
Boxing As A Social Media Metaphor — And How I Deal With Freeloaders http://t.co/ahO7hnaTGQ - Jerry Silfwer
Jerry Silfwer
Re: 2014 will be the year of the Facebook Ad as organic reach deteriorate - http://www.feffekaufmann.se/2014-wi...
"I think it's a really tough question. It could be the year when Facebook Ads explodes, but it could also be the year when the Facebook Ads #epicfails. I think it's okay that Facebook is monetising, but if lots of companies start to pay for exposure, then we might end up in the same situation due to the fact that our mental bandwidth as Facebook users are finite, a constant. Either Facebook shows its users more ads (risky strategy) or they don't (they just make it more and more expensive for companies). My guess is that we'll be seeing more of that later trend. But that trend comes with a long-term risk as well: If companies are forced to pay premium for exposure, they will be forced to throw "right hooks" instead of "jabbing" (Gary Vaynerchuck reference), i.e. asking for the sell rather than giving away knowledge for free. My guess is that we'll be seeing an increased focus on the company website as the central hub for digital marketing — a continuation of the trend that we've seen..." - Jerry Silfwer
Jerry Silfwer
Re: Is Dinovember strategic content marketing by Collecta? - http://www.feffekaufmann.se/is-dino...
"Interesting! Personally, I'm not too engaged in creating "hidden agenda" campaigns. Sure, the element of surprise is captivating, and the "reveal" holds great dramaturgical promise. But there are so much to be done in being super clear about what you're selling. My belief is that if you can be ultra clear in your pull marketing universe, you'll gain relevant traction from happy customers. However, I do agree that you need that little extra to push through those tight circles of attentions to reach new tribes. Looking forward to learning more about "Dinovember" from you!" - Jerry Silfwer
Jerry Silfwer
Re: Top Marketing Blogs This Week: Keyword Research, Improve Your Storytelling And More - http://www.websearchsocial.com/top-mar...
"Wohoo! Thanks for including me! Love to be in this company of great bloggers." - Jerry Silfwer
Jerry Silfwer
Re: Top Marketing Blogs This Week: Keyword Research, Improve Your Storytelling And More - http://www.websearchsocial.com/top-mar...
"Wohoo! Thanks for including me! Love to be in this company of great bloggers." - Jerry Silfwer
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