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Jerry Silfwer › Comments

Jerry Silfwer
Re: #SATS, don´t forget your influencers! - http://www.feffekaufmann.se/sats-do...
"I'm a SATS member and I also use Instagram all the time. Also, I actually use Swarm (Foursquare, sort of) to check in. I don't carry as much weight online as all of those booming fitness influencers, but I wouldn't dream of participating in the contest. There's two main reasons why: 1. The hashtag is simply not cool — it's actually pretty lame. 2. The spot doesn't have a background that makes sense — should I stand in the way of the text? And why should I pose with a cardboard model that I know nothing about? I agree that they should've engaged more influencers for this — and their own staff, of course. And why not install an InstaPrinter (printing stickers) so you can actually get something to take with you? When it comes to fitness content in social media I look a lot at Spartan Race — those guys are doing something right!" - Jerry Silfwer
Jerry Silfwer
Re: E-bok – 21 tips om innehållsmarknadsföringens gigant - http://contentbyran.se/e-bok...
"Grymt värdefullt inlägg med massor av handfasta tips. Snyggt!" - Jerry Silfwer
Jerry Silfwer
Re: Det fruktbara samtalet – inledning - http://niklasdahlqvist.se/2014...
"Tack för grymt inlägg Niklas och det ska bli spännande att följa bloggserien! Ett perspektiv på samtal som jag skulle vilja addera är en insikt som först dök upp hos mig när jag läste strategisk kommunikation på PR-programmet. Inom PR har det sedan 60-talet handlat om förtjänad kommunikation snarare än att försöka trycka ner budskap i halsen på människor. Därför uppstod tidigt idén om dialog som verktyg i företagskommunikationen. Men snarare än att fokusera på dialogens inneboende retorik landade man i så kallad öppen systemteori, det vill säga att det är viktigt för organisationer att vara öppna för framförallt kritik från omvärlden för att kunna jobba effektivt med förändringsprocesser. Att "lyssna" blev därför tidigt ett honnörsord inom PR och omvärldsbevakning har varit en naturlig del av uppdraget sedan dess. Men den faktiska dialogen dök egentligen inte upp på allvar förrän långt senare, när James E. Grunig genom sitt arbete såg att organisationer som förde dialog med sina..." - Jerry Silfwer
Jerry Silfwer
Re: 25 Reasons I Love Marie Forleo’s Blog - http://doktorspinn.com/2014...
"Thanks for sharing, Rob! That settles it, I must try her membersite! :)" - Jerry Silfwer
Jerry Silfwer
Re: How To Create A Social Media Strategy Step By Step - http://doktorspinn.com/2014...
"Yeah, actually I would. In theory, a known brand could be doing well in social media by simply being reactive, but in order to get out in front of the conversation, one would need to deliver relevant content proactively. For apparent reasons, social media agencies are including content strategies in their plans and content marketing agencies are including social media strategies in their plans. It's pretty funny to see, actually. When consulting companies who wants to perform better online, I often take the "prostitute approach", i.e. "what do you want this work to be called?". My four latest strategy projects have all been holistic, dealing with everything within paid, owned and earned online marketing, piecing the puzzle together. I think more important than drawing lines in the sand is to focus on tribes and understanding their online journey." - Jerry Silfwer
Jerry Silfwer
Re: Why You Should Use Call-To-Actions In Digital PR - http://doktorspinn.com/2014...
"Yeah, I've both done testing and and qualitative surveying for quite some time, actually. The results are rather sad: A majority of Swedish readers who used to comment frequently are in fact seeing me as a competitor these days. The sure-fire way to get comments / reactions from these people is to do something that they perceive to be wrong, because this gives them an opportunity to showcase their expertise. Why didi this happen? Well, I was actively promoting digital marketing at a time when traditional consultants needed to understand the digital shift. This isn't a debate anymore, so I've moved on to sharing how-to's and actionable tips. Now, do I want to be writing to aid these "experts"? No, not really. I want to reach marketing managers looking to deepen their knowledge and who understands that they can support me by sharing and and asking questions. So the insight here is that I need to find and explore a new base of readers — and that's what I've been working towards for..." - Jerry Silfwer
Jerry Silfwer
Re: Why You Should Use Call-To-Actions In Digital PR - http://doktorspinn.com/2014...
"Thanks for adding some much needed fuel to the topic. I was hesitant to shoot this one out to be honest. My traffic basically evaporates during the summer and I knew I wouldn't have the time to properly promote this post. I did however get six email signups for my newsletter, so I'm not entirely unhappy with the results. And then I got your stellar comment, of course! :) It took me nine days to reply, which of course is not very good. So I'm definitely piling up bad practice on this one, ha! I'm blaming the incredible weather here in Sweden. But to get to your point: Yes, I agree. Ever since I switched from writing in Swedish to English, I've had a hard time getting comments going. A good post does often hit over 100+ shares which I'm happy with, but adding a "please add your comment" CTA has always been challenging for me and adding such a CTA to this post in particular wasn't a very bright idea in retrospect. Your idea with the fictional press release is brilliant, I think! I..." - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Cool!" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Thanks man, appreciate it! And you inspired a new blog post which imho got much better than this one! :)" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Here we go, new blog post and a public apology: http://doktorspinn.com/2014/06..." - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"You're right, and I got some of the same feedback on Twitter. Sorry for being unclear. My thinking is that the linked up post in the beginning has the list of tactics that addresses that, so I didn't want to repeat them. But to your point, that should've been much clearer. Appreciate the feedback and please give me another chance and I'll make sure that my next post is much more complete! :)" - Jerry Silfwer
Jerry Silfwer
Re: Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast - http://doktorspinn.com/2014...
"Awesome input, great framework for tribal marketing!" - Jerry Silfwer
Jerry Silfwer
Re: How To Develop A Strategy Bullshit Detector (SBD) - http://doktorspinn.com/2014...
"I hear you Catarina — thank you for reinforcing the fact that this is a problem we must address. Let's fight the strategy inflaters! :) And thank you so much for commenting, it means the world to me." - Jerry Silfwer
Jerry Silfwer
Re: Why Winning Strategies Are Realistic - http://doktorspinn.com/2014...
"Thanks man. Speaking of, it would be awesome to see if can write a joint post this summer on how to set a strategic framework for digital marketing based on 10Cs. I've never co-written a post before, it could be fun. Give it some thought and let's connect in backchannels!" - Jerry Silfwer
Jerry Silfwer
Re: How To Develop A Strategy Bullshit Detector (SBD) - http://doktorspinn.com/2014...
"Thank you so much, Jimmy! Yeah, strategy is sooo important, but many misinterpret this by creating incredibly long and complex documentations. The only result is that it the strategy becomes foggy and unclear and often times it doesn't even make anything easier. I guess too many "strategists" are making their living from making stuff more complicated than they need to be, ha!" - Jerry Silfwer
Jerry Silfwer
Re: “I Tell My Clients To Allocate 20% Of Their Digital Budgets To Testing” - http://doktorspinn.com/2014...
"I think this, with your added comment on the testing Elia, should be a real eye-opener for many brands. I recommend testing, of course I do, but not at such high levels. So I'm definitely taking this to heart. But I know of so many communicators who doesn't have testing as a tool in their arsenal. Sure, they do evaluations, but that's not really the same thing as constantly running splits on your digital efforts. So glad to have you commenting and sharing your wisdom here on the blog Elia, it really means the world to me!" - Jerry Silfwer
Jerry Silfwer
Re: Flupal Goes Indigogo To Make The World A Healthier Place - http://doktorspinn.com/2014...
"And I'll lead by example by going first. When I get sick I get cravings for salt and amino-type sports drinks." - Jerry Silfwer
Jerry Silfwer
Re: Why Old-School PR Theories Are Even More Relevant Today — Not Less - http://doktorspinn.com/2014...
"Thank you Sumenta for those nice words. And thanks for adding to the post's content, much appreciated." - Jerry Silfwer
Jerry Silfwer
Re: Facebook page likes vs engagement rate and 5 ways how to keep engagement up - http://www.feffekaufmann.se/faceboo...
"Truly relevant to focus on the right numbers and by doing so, getting better results. Great post and a must-read for many marketing managers today! Cheers!" - Jerry Silfwer
Jerry Silfwer
Re: Meet Per Axbom, UX-evangelist and speaker at #SSMX14 - http://www.feffekaufmann.se/meet-pe...
"Really skilled dude, Per. Wish I could be there to listen." - Jerry Silfwer
Jerry Silfwer
Re: Bonnier Dagstidningar investerar i reco.se - http://blogg.reco.se/bonnier...
"Snyggt, ni rockar! 2014 blir ert år." - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Boxing As A Social Media Metaphor — And How I Deal With Freeloaders http://t.co/5xFds2ELy8 - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
I liked a @YouTube video http://t.co/RY1xV33VVS Meet our border collie Lady (credit: Tom Jones - She's a Lady) - Jerry Silfwer
Jerry Silfwer
Re: The 5 principles of successful health 2.0 devices - http://blog.digitalmcgyver.com/the-5-p...
"Useful post, thanks! I'm usually quite reserved when it comes to the promise of new technology, but personal health technology really made me excited. Usually I'm more of a fast follower than an early adopter, but these new gadgets even made me order stuff from abroad, having friends send them to Sweden. And this is not normally something I do. I confess that I've done this as a result of the "coolness factor", but I really wanted them to be as useful to me as I hoped them to be. These last couple of years I've been really conscious about my health and therefore my otherwise sensible analysis seemed to vanish. Now, I haven't tried as many devices as you, but I can't agree with your post more. The stuff simply simply isn't good enough yet to be really useful. And before anyone jumps my bones on this: I wasn't exactly expecting miracles. I was only expecting usefulness. And the biggest issue I have with most of the hardware and software is how crazy proprietary they are ... they..." - Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Five Ways to Free Your Mind http://t.co/elrkON8aZS via @itsjessicann - Jerry Silfwer
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