"Laynie,We all need support and accountability. When you work in an office environment -- that's sort of built in. But as an entrepreneur -- we have to create that for ourselves.Bravo for building your team.Drew"
- Drew McLellan
"Marc, Excellent tool round-up — thank you. I also find that just doing some google and twitter key word searches and throwing the RSS feed into my Google Reader keeps me pretty plugged in! Drew"
- Drew McLellan
"Hey Megan,When I started my career (had just got my Masters...and then moved across the country) much like you are doing -- I took a deep breath and looked someone who was established and respected in my field in the new state. Then, I humbly asked if they'd have coffee with me when I arrived and give me the lay of the land.So when you get to DSM -- call me and we'll do coffee. You're going to be just fine. Honest.Drew"
- Drew McLellan
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn't mean users are lining up to pay for content. Readers often need a
- Drew McLellan
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn't mean users are lining up to pay for content. Readers often need a
- Drew McLellan
It was amazing how few hands went up yesterday at the Online Marketing Summit when moderator Joe Pulizzi asked how many people in a room full of marketers have
- Drew McLellan
"Claire, You were a pretty awesome Princess to begin with. It's been fun to play a small part in your launch and success. I appreciate the kudos but honestly, we were just cheerleaders on the sidelines. You're the one who decided to re-define the playing field and ultimately -- win the game! Drew"
- Drew McLellan
"2009 was a good reminder (and proof in the pudding) that marketing is not a sprint. Those who have been just keeping at it and practicing good marketing basics (consistency, straight talk, focus on the customer, etc) are not only surviving this downturn, but doing well. Those who weren't connected to their customers/prospects but went into panic attack as the economy tanked -- haven't been so fortunate. Slow and steady wins the marketing race! Drew"
- Drew McLellan
"Ahh, gotta love yet another example of the power of this community. Liz gives of herself every day to bloggers — new and seasoned. While I hate that she was sick, it’s nice to have a way to say “thank you” for the many kindnesses she has shown to others. Liz — please go slow (Why do I bother!?) and recover fully before you go off at 150 MPH again. We’ll gladly wait. Drew"
- Drew McLellan
Currently I am helping someone I admire to market his new start-up. I've have seen so much more potential and value in his business than he initially identified. It's been an incredible journey for both of us.
- laynie kelly
Laynie -- you should read Steve Farber's Greater Than Yourself. It might make your work with the start up guy even more valuable.
- Drew McLellan
Thanks Drew ... I will take your advice. I've subscribed to his blog, and will look for his book. Cheers!
- laynie kelly
"Zane, Wow...talk about a post packed with resources! I had your post open in one window and BN.com open in another! Thanks for sharing all of this. Drew"
- Drew McLellan
"Tessa, I've always believed that one of the core elements of a good brand is consistency over time. It's that consistency that builds trust....and you can't have loyalty without the trust. Drew"
- Drew McLellan
"Web (as I like to call you), We used baseball cards to make that sound. Personally, I used the Yankee cards to do that...but that's probably a different post! Drew"
- Drew McLellan
"Strategic, Well, a bit of flare for your pirates isn't all bad. As you know, brand is as much about perception as reality. So as long as the pirate flag made you feel kind of bad ass...you were! Drew"
- Drew McLellan
"Freddy,Well....as we both discovered as we discussed the coincidence via e-mail, Jim Tobin beat us both to the observation in his 2008 book Social Media is a Cocktail Party.I wonder if there are any original social media analogies left?Drew"
- Drew McLellan
"Nathan, Seems like you turned your camera on a bit late…I am sure many Meredith editors and writers, publications, etc. are on Twitter. Of course, there are several from my shop…McLellan Marketing Group (@jillemmert, @timehayes, @brandwarrior, @drewmclellan and our agency @mclellanmarket. Drew"
- Drew McLellan