It depends. Think of the google search page: I type a query, I follow results based on relevance/curiosity. The ads on the sidebar follow me (and hope I reciprocate w/ a click). The current effectiveness (sufficient to make GOOG lots of $, but poor from my POV) of google ads means what I follow is more important. If g-ad effectiveness (my POV) improved 100-fold, what follows me would become more important. AI isn't RealPeople, but the two are intertwining in realtime and at global scale. Good question. - Micah Wittman

who you follow. following increases the value of FF for *me.* by doing so, it has the potential to increase the value of FF for anyone who follows me. so, who *you* follow helps me determine if i should follow you. - MikeAmundsen