The report, the 2010 Media Planning Intelligence Study, which is being released today by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents "ideally" plan, and 56.3% "realistically" plan to include social media in their media plans next year.
- Dana Theus
As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here a
- Dana Theus
Facebook a bigger time suck. Time on site up. As your network grows, so does you time talking to it. Metrics evolving. http://bit.ly/3mpcwC
Social media good for relationship building, ok at driving sales, policies needed but not always used. eMarketer. [http://www.emarketer.com/Article...]