Duncan - FriendFeed is a great opportunity for bloggers. There are viral elements to FriendFeed unlike a lot of other sites I've seen. The awareness is just higher, and the reader engagement is better. Distributed conversations are a vital part of that, which makes the fight against them so self-defeating. You're seeing that too, I know. I wrote "Ten FriendFeed Visitors Beats 1,000 StumbleUpons Any Day" (http://tinyurl.com/455lol) to describe this phenomenon. - Hutch Carpenter